In their preface to Need-to-Know Marketing Sites, editors Chase and Eileen Shulock write, "Over the past seven years of research, we have reviewed more than 5,000 marketing-related sites for publication in WDFM.
"Larry, your 'Need-to-Know Marketing Sites' made me look like a veritable genius!
They disseminated information on a
need-to-know basis--but usually when they thought pe ople needed to know, not when their people thought they needed to know.
To help Daiwa, EMG streamlined its due diligence reports, summarizing information in succinct tables and condensing narrative to
need-to-know information only.