you snooze, you lose


Also found in: Acronyms.

you snooze, you lose

If you wait too long to do something, that opportunity might become unavailable. The phrase can be used as a warning for events to come, or to describe past things that one has already missed. Come on, we have to get to the bakery early, before all the donuts are sold out! You snooze, you lose! A: "Aw man, I can't believe I missed the chance to meet my favorite author." B: "Well, you snooze, you lose."
See also: lose

you snooze, you lose

AMERICAN, INFORMAL
People say you snooze, you lose to mean that if you do not pay attention, you will miss a good opportunity. Do your shopping now while there are good deals: remember, you snooze, you lose.
See also: lose
References in periodicals archive ?
We believe in the old adage, 'If you snooze, you lose,'" he says, adding:
YOU SNOOZE, YOU LOSE A tired Watson is all smiles after beating Hampton
In the Apple world, a constant pace of innovation means that if you snooze, you lose," said Jason Snell, VP/Editorial Director of Macworld.
Those who forgot - and it's easy to do with all that time they're trying to kill at the tailgate parties that started not long after sunrise - became quickly familiar with the new phrase: You snooze, you lose the booze.