word of mouth

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word of mouth

The verbal sharing of information. A: "How did you hear about our bakery?" B: "Oh, word of mouth. My dad told me about it." We don't have the budget for a big marketing campaign, so we'll just have to hope that buzz about our shop gets spread by word of mouth.
See also: mouth, of, word

word of mouth

spoken language; informal or unofficial discourse.
1987 Bruce Duffy The World As I Found It His ideas were repeated by word of mouth or passed around as transcripts of the shorthand notes that his students doggedly took down during his lectures.
See also: mouth, of, word
References in periodicals archive ?
PQ Media's Word-of-Mouth Marketing Forecast: 2009-2013 analyzes an industry changing and growing as consumers become more connected to one another through high-tech devices, such as smart phones, and social media outlets, like Facebook and Twitter.
BzzAgent is an international word-of-mouth media network powered by 600,000 people.
trnd, "the real network dialogue", is the word-of-mouth marketing pioneer in German-speaking Europe.
While Detractors spend lags the average customer by only $158, their negative word-of-mouth behavior represents a significant hidden cost and net drain on future revenue," said Nowinski.
The word-of-mouth marketing industry is capitalizing on this trend though its ability to provide ROI to brand marketers in a highly cost-effective platform.
Like it or not consumer responses to word-of-mouth communication in on-line social networks" Management Research Review 35: 878-899 (2012).
Word-of-mouth marketing may seem to some as the result of pure luck or providence, and an easy way to create buzz about a brand.
Berger says one of the best things about word-of-mouth marketing is that it's available to anyone--and it basically is free.
Secrets of word-of-mouth marketing; how to trigger exponential sales through runaway word of mouth, 2d ed.
Here is a book titled Word of Mouth Marketing that reveals how some of the world's most profitable companies acquire their customers through the tool of word-of-mouth.
In Word-of-Mouth Marketing: How Smart Companies Get People Talking, Andy Sernovitz presents "the five Ts," a framework for putting Word-of-Mouth Marketing into action.
The webinar is titled "Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger.
Social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have joined to create CHORUSao, the first system to comprehensively fuse advanced social media listening and analysis together with offline word of mouth tracking.