Spending on word-of-mouth
(WoM) marketing jumped 35.
PQ Media's Word-of-Mouth
Marketing Forecast: 2009-2013 analyzes an industry changing and growing as consumers become more connected to one another through high-tech devices, such as smart phones, and social media outlets, like Facebook and Twitter.
BzzAgent is an international word-of-mouth
media network powered by 600,000 people.
Figure 9: Importance of various offline word-of-mouth
(WOM) means of communication (i.
trnd, "the real network dialogue", is the word-of-mouth
marketing pioneer in German-speaking Europe.
While Detractors spend lags the average customer by only $158, their negative word-of-mouth
behavior represents a significant hidden cost and net drain on future revenue," said Nowinski.
marketing industry is capitalizing on this trend though its ability to provide ROI to brand marketers in a highly cost-effective platform.
Like it or not consumer responses to word-of-mouth
communication in on-line social networks" Management Research Review 35: 878-899 (2012).
marketing may seem to some as the result of pure luck or providence, and an easy way to create buzz about a brand.
Berger says one of the best things about word-of-mouth
marketing is that it's available to anyone--and it basically is free.
Secrets of word-of-mouth
marketing; how to trigger exponential sales through runaway word of mouth, 2d ed.
Here is a book titled Word of Mouth Marketing that reveals how some of the world's most profitable companies acquire their customers through the tool of word-of-mouth
Marketing: How Smart Companies Get People Talking, Andy Sernovitz presents "the five Ts," a framework for putting Word-of-Mouth
Marketing into action.
The webinar is titled "Creating Conversation: Harnessing the 3-Headed Word-of-Mouth
Social media consultancy Converseon and word-of-mouth
analytics firm ChatThreads have joined to create CHORUSao, the first system to comprehensively fuse advanced social media listening and analysis together with offline word of mouth tracking.