word of mouse

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word of mouse

The sharing or spread of information through online means, such as email, social media, blogs, etc. A play on the standard phrase "word of mouth" and the computer mouse, a device commonly used to navigate computer interfaces. Companies are increasingly relying on word of mouse to promote their products to people around the world. I heard about this event through word of mouse. I didn't even know it existed until I saw it pop up on social media.
See also: mouse, of, word

word of mouse

n. a message spread by email. (Contrived. Refers to a computer mouse. A play on word of mouth.) A lot of these jokes are spread by word of mouse.
See also: mouse, of, word