word of mouth


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word of mouth

The verbal sharing of information. A: "How did you hear about our bakery?" B: "Oh, word of mouth. My dad told me about it." We don't have the budget for a big marketing campaign, so we'll just have to hope that buzz about our shop gets spread by word of mouth.
See also: mouth, of, word

word of mouth

spoken language; informal or unofficial discourse.
1987 Bruce Duffy The World As I Found It His ideas were repeated by word of mouth or passed around as transcripts of the shorthand notes that his students doggedly took down during his lectures.
See also: mouth, of, word

word of mouth, by

Orally. This phrase dates from the sixteenth century and persists to the present, though simply “orally” would be more direct. “A little message unto hir by worde of mouth,” wrote Nicholas Udall in Ralph Roister Doister (ca. 1553), presumably differentiating it from a written message.
See also: by, of, word
References in periodicals archive ?
Jordanians are exposed to many sources of information on a daily basis, such as Mobile SMS messaging from companies with offers to buy different products, advertising about products and services over website portals, search engines and word of mouth spread daily over social networks and social blogs.
This study explained the direct impact of Word of Mouth on Consumer Purchase Intention.
One question that these marketers are constantly trying to answer is: what sparks word of mouth? There are many ways to trigger a conversation, and the most common way is via consumers who are willing to share their personal experience, especially given that "92% of consumers trust recommendations from friends and family above all forms of advertising"( Nielsen Report, "Global Trust in Advertising and Brand Messages", 2012 ).
It's tougher out there now and racing is jostling to get on to a new generation's to-do list, but word of mouth still trumps all other promotions.
Positive word of mouth is a common approach to loyalty conceptualization where loyal customers become advocates for the service or product (10).
IT'S good that you are getting word of mouth recommendations - they show that you do a good job and customers are satisfied.
In spite of local habits, the overall attitude to embracing new technologies, to pur- chase online both B2C and C2C with marketplaces like souq.com, to use so- cial networks, comparison sites, word of mouth, etc.
He points out how and why word of mouth marketing works and guides readers about how it can be implemented.
CINCINNATI -- When it comes to consumer word of mouth regarding brands, a new survey suggests that bad news travels faster than good news.
In contrast to US studies, we find robust evidence that the trading decisions of Chinese investors are influenced, via word of mouth, by those of their peers who maintain brokerage accounts at the same branch, but not by those whose accounts are maintained at another branch located in the same cir.
Instrumental in the refinement and widespread use of word of mouth marketing in the ag industry, she has led ag marketers to leverage positive customer experiences for increased market gains.
Social media consultancy Converseon and word-of-mouth analytics firm ChatThreads have joined to create CHORUSao, the first system to comprehensively fuse advanced social media listening and analysis together with offline word of mouth tracking.
Marsden-based agency The Design Mechanics said word of mouth marketing - commonly known asWOM- was one of the most effective ways to gain new business and one of the easiest to measure.
is the agency's word of mouth marketing division for banks and credit unions, specializing in many forms of word of mouth marketing, including guerrilla marketing, viral marketing, social media, buzz-generation and grassroots marketing.
Burnley Crown Court heard that he had 17 customers and built up his trade through "word of mouth".