word of mouse


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word of mouse

The sharing or spread of information through online means, such as email, social media, blogs, etc. A play on the standard phrase "word of mouth" and the computer mouse, a device commonly used to navigate computer interfaces. Companies are increasingly relying on word of mouse to promote their products to people around the world. I heard about this event through word of mouse. I didn't even know it existed until I saw it pop up on social media.
See also: mouse, of, word

word of mouse

n. a message spread by email. (Contrived. Refers to a computer mouse. A play on word of mouth.) A lot of these jokes are spread by word of mouse.
See also: mouse, of, word
References in periodicals archive ?
Word of Mouse is a practical guide to technology evolution and its ramifications for everyday living.
"Word of mouse is a powerful thing and I think our approach of getting the advocates of Australia to help tell our story for us is really paying off," he said.
We are aggressively tapping all avenues for generating more revenue -- from 'word of mouth' to 'word of mouse'.
Now, guests will be able to give opinions on their stay in an online book by "word of mouse".
Its symptoms are seen in social network, peer-to-peer, and online community sites; in viral and buzz-creating content; in advocacy and word of mouse; in RSS and direct to desktop; in Web2.0; and in time-shift viewing on demand.
If you are doing a great job, you'll get word of mouse. If you need to improve something, you can find specific, substantive feedback instead of an empty store and a sense that something's off.
According to Johnston, the viral marketing push, or "word of mouse," is a powerful online marketing tool, designed to use friend-get-friend referrals to spread a message.
It's designed to be a global solution for millions." Since Mirabilis had no advertising budget, ICQ's popularity spread instead by "word of mouse." Users were encouraged to recommend ICQ to their friends through a novel marketing strategy dubbed "viral marketing," which has become ubiquitous.
By last November, he had signed up his 1,000th subscriber and this spring topped 2,000, growing mostly by "word of mouse."
We are aggressively tapping all avenues for generating more revenue - from 'word of mouth' to 'word of mouse'.
Much has been made of the viral nature of the internet and how 'word of mouse' can make brands famous over night.
Word Of Mouse: The New Age Of Networked Media is a very highly recommended and intriguing survey of evolving programming--and its potentials.
To tap into this 'tell a friend' culture, brands need to spread their messages via 'word of mouse'.