Woot provides advertising and the public face for the operation.
WINE WOOT DOMESTIC OFFERS Average monthly offers 53 Total for past 12 months 444 Average flash price $23 Average winery retail price $34 WINE WOOT DOMESTIC OFFERS Woot is an independent subsidiary of Amazon.
Studdert discovered Woot through a newspaper profile; a year later, Woot and Wine Country Connect were in business.
31, 2012, Wines VinesDATA recorded 444 unique offers by Wine Woot. The average winery retail price of the wines offered was $34, and the average flash price was $23, for an average discount of 31%.
of Average Average Average Reseller January Winery Flash Discount Offers Retail Price (750ml) (750ml) Cinderella 42 $38.35 $22.16 42% Wine Lot 18 26 $45.96 $28.87 37% The Wine 32 $34.63 $25.78 26% Spies Wine Woot
30 $33.13 $17.56 47% Wines Til 129 $63.29 $30.28 52% Sold Out Wineshopper 21 $32.52 $18.30 44% Source: WinesVinesDATA Worldwide Flash Offers by Country Six leading flash sites Three months through January 2011 No.
Wine Woot has developed a passionate user community since starting in 2006, but others are strictly retailers, some bare bones: Wines Til Sold Out refuses to identify its affiliation on its website and will only talk to customers via e-mail.
Some other flash websites offer occasional wines, like Rue La La, an invitation-only site associated with Wine Woot, and even wineries themselves are trying the technique.
Wine Woot, which is affiliated with Woot.com, offers one wine each day.
Wines Average Average Average Discount Offered Winery Offered December Retail Price 2010 Cinderella Wine 56 $59.27 $31.25 47% Lot 18 29 $53.11 $32.15 39% The Wine Spies 32 $40.22 $28.73 29% Wine Woot
49 $28.55 $13.45 53% Wines Til Sold Out 130 $57.61 $27.99 51% Wineshopper 22 $34.56 $21.87 37% Source: WinesVinesDATA Winery Retail Versus Flash Price Cinderella Wine $59 $31 Lot 18 $53 $32 The Wine Spies $40 $29 Wine Woot
$29 $13 Wines Til Sold Out $58 $28 Wineshopper $34 $22 Note: Table made from bar graph.
"Woot has developed a reputation for value and trustworthiness, so that's what we're aiming for," he says.
"One of the main reasons that wineries choose to sell their wines on the site is exposure." In addition to featuring the week's wine deal on wine.woot.com, the company also adds a product link to woot.com, which attracts 600,000-700,000 deal-seeking visitors each day.
"During the week that we were listed, I was able to use the Woot community to get their gut reactions to such hot topics as sustainable farming and screwcap closures," she says.
Based in New Jersey, winestilsoldout.com was inspired by the Woot concept.