where the rubber meets the road

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where the rubber meets the road

The point at which someone's or something's efforts, resolve, or viability are put to the test; the point at which things become truly or meaningfully challenging. Their business model is sound, but drumming up continued support with the public throughout the year will be where the rubber meets the road.
See also: meet, road, rubber

where the rubber meets the road

Fig. at the point in a process where there are challenges, issues, or problems. Now we have spelled out the main area of dissent. This is where the rubber meets the road.
See also: meet, road, rubber

where the rubber meets the road

Where the practical reality or crucial test is: "The sales effort is where the rubber meets the road in every competitive business" (Brian Tracy).
See also: meet, road, rubber