where it's at

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where it's at

1. The place where things are most exciting, active, or lively. I've traveled all over the world, and, if you're looking for a party, Ibiza is definitely where it's at. For the last few decades, Austin has been where it's at for the independent music scene in the southern United States.
2. The place, field, industry, etc., where there is the most activity and opportunity. For people who want to produce online content, streaming services are where it's at right now. If you're looking for the most lucrative and plentiful job opportunities, computer programming is where it's at.
3. That which is currently very fashionable, trendy, or popular. Big, broad suits are so last-century—well fitted trousers, jackets, and shirts are where it's at right now. When you're building or remodeling your home, energy-saving features like triple-glazed windows and solar panels are where it's at.

where it's at

Sl. what one is aiming for; what is needed. (This does not refer to a place.) Keep on trying. That's where it's at! Good strong friends. That's where it's at.

where it's at

Also, where the action is. The key center of activity; where important things are happening. For example, He decided to set up his store here, convinced that this is where it's at, or I'm going into the brokerage business; that's where the action is these days. The action or activity in this phrase can relate to just about anything-financial, political, social, or commercial. [Slang; c. 1960]

where it's at

INFORMAL
1. People describe a place as where it's at to mean that it is a lively and popular place with something impressive happening there. Who needs his million dollar show? This is where it's at.
2. If something is where it's at, it is fashionable. Wooden decking, black-stemmed bamboo and olive trees is where it's at in Islington, says Mr Swift.

where it's at

the most fashionable place, possession, or activity. informal
1990 Ellen Feldman Looking for Love New York is where it's at, stylewise.

where it’s ˈat

(informal) where the most exciting things are happening (in music, art, etc.): For dance music, New York’s where it’s at right now.
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