Perhaps Robert Gibson sums it up best in the first edition of his new column What's the Big Idea
, "The only hope for sustainability is seeing ecology, economy and society as interdependent, and finding ways to serve all three at once, in ways that are mutually reinforcing.
So what's the big idea
that will newly capture the imagination and swing our politics in a new direction?
What's the big idea
coming from the Conservative Party?
Yet in What's the Big Idea
, the authors say, "Like any other form of rhetoric, ideas can inspire, motivate, and bring energy to both individuals and organizations.
All five Scots inventions were chosen by the Discovery Channel's What's the Big Idea
programme at their Glasgow roadshow.
So, what's the big idea
of you just pickin' me up and writin'?
What's the Big Idea
, will be shown on the Discovery Channel tonight night at 8.