What's the big idea?

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What's the big idea?

A question that expresses frustration or annoyance about what is happening and asks (at least rhetorically) for the reason or motivation behind it. Are you dancing with my girl? What's the big idea? Hey, what's the big idea? Why are you wearing my clothes?
See also: big
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Perhaps Robert Gibson sums it up best in the first edition of his new column What's the Big Idea, "The only hope for sustainability is seeing ecology, economy and society as interdependent, and finding ways to serve all three at once, in ways that are mutually reinforcing.
So what's the big idea that will newly capture the imagination and swing our politics in a new direction?
Yet in What's the Big Idea, the authors say, "Like any other form of rhetoric, ideas can inspire, motivate, and bring energy to both individuals and organizations.
All five Scots inventions were chosen by the Discovery Channel's What's the Big Idea programme at their Glasgow roadshow.
So, what's the big idea of you just pickin' me up and writin'?
What's the Big Idea, will be shown on the Discovery Channel tonight night at 8.
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