What's in it for (one)?

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What's in it for (one)?

What does one stand to gain from some action or activity situation? A: "We want you to throw the fight in the third round." B: "Hmm. What's in it for me?" I just don't understand why the company would do this. What's in it for them?
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Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

What's in it for me?

Inf. What is the benefit for me in this scheme? Bob: Now that plan is just what is needed. Bill: What's in it for me? What do I get out of it? Sue: We signed the Wilson contract yesterday. Mary: That's great! What's in it for me?
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McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.

What’s in it for me?

and WIIFM
sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?
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McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.
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