What's in it for (one)?

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What's in it for (one)?

What does one stand to gain or benefit from some action, activity, or situation? A: "We want you to throw the fight in the third round." B: "Hmm. What's in it for me?" I just don't understand why the company would do this. What's in it for them?

What's in it for me?

Inf. What is the benefit for me in this scheme? Bob: Now that plan is just what is needed. Bill: What's in it for me? What do I get out of it? Sue: We signed the Wilson contract yesterday. Mary: That's great! What's in it for me?

What’s in it for me?

and WIIFM
sent. & comp. abb. What benefit will I get from this activity? Sounds like a plan, but WIIFM?