Paula Abbandonato, PR director of Vibe
, which was established earlier this year, said, 'The fact that we launched at the same time with the same name is a great coincidence - we're obviously already on the same wavelength.
As one of North America's largest mobile marketing companies, Vibes
delivers hundreds of millions of mobile messages for a wide range of clients in the marketer and publisher categories.
Media is the North American leader in mobile marketing solutions and services.
, a privately owned company based in Chicago, has been a pioneer in the mobile marketing business for an unprecedented 10 years, executing more than 50,000 text messaging programs throughout the USA.
also recently announced the appointment of a new chief financial officer, Charley Cassell who in his previous role as CFO of Chicago-based internet company FeedBurner, played a pivotal role in the company's growth and subsequent acquisition by Google.
Tribune Broadcasting turned to Vibes
Media after evaluating Vibes
' experience in building successful, large-scale campaigns that leverage mobile texting in support of broadcast, radio, print, out of home and online marketing efforts.
It took four years to reach our first 100 million messages, so doubling our volume in just one year is a true testament not just to our own growth, but to the growth of the entire mobile marketing industry," explained Alex Campbell, CEO and co-founder of Vibes
The bold, interactive text-based campaign is the latest in a series of promotions Virgin Mobile has undertaken with Vibes
Norton will oversee the development of the technology platforms Vibes
will use to deliver mobile services to its three primary markets -- entertainment, consumer brands and wireless carriers.
has established a leadership presence in mobile messaging the past five years, creating and driving more than 7,000 programs in every U.
It is the latest in a series of promotions Virgin Mobile has undertaken with Vibes
Media; others have involved text messaging, picture messaging, ringtones and trivia challenges.
, which was founded in 1998, processed its 100 millionth message in June of this year.
iRadio service will be featured at market-leading stations in New York (WNEW-FM and WFNY-FM), Los Angeles (KROQ-FM), and Chicago (WSCR-AM, WBBM-FM, and WCKG-FM), as well as stations in San Francisco, Dallas, Philadelphia, Houston, Washington, D.
Steve's extensive background in the radio industry offers Vibes
a unique advantage in more effectively reaching our customers," said Jack Philbin, President of Vibes
The deal calls for Vibes
and Emmis to pursue premium messaging strategies, with Emmis listeners being able to join mobile clubs that give them access to ringtone and wallpaper downloads.