underpromise and overdeliver

underpromise and overdeliver

Avoid raising expectations, and then exceed them. Used as a strategy to achieve satisfaction among one's client, customer, boss, etc. I want all of our customer service representatives to underpromise and overdeliver, so that all experiences with our company are positive ones. The boss urges us to underpromise and overdeliver, but I think our clients are perfectly happy when we do just what we promised.
See also: and
References in periodicals archive ?
Underpromise and overdeliver should be the mantra for elected officials, not the other way around.
Credibility in government
I've learned to underpromise and overdeliver rather than the opposite, and it has made my relationships in business and at home much stronger as a result.
How This Startup Founder Juggles Parenting And Running A Business
Nier's career strategy is to underpromise and overdeliver.
Jason Nier
We already know customers today want everything and they want it now, so all you have to do is underpromise and overdeliver and you're golden.
Know thyself: meeting others' expectations starts with coming to terms with your own
8 Underpromise and overdeliver - most of your competition does the opposite
SURFING TO NET SUCCESS; Biz Bureau
For me, as an example, it is an idea that is completely opposite to the way I usually work, which is to underpromise and overdeliver.
Wildly successful initiatives
Wall Street loves companies that underpromise and overdeliver, ostracizing the opposite.
Competitors' pains are Pathmark's gain
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