underpromise and overdeliver

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underpromise and overdeliver

Avoid raising expectations, and then exceed them. Used as a strategy to achieve satisfaction among one's client, customer, boss, etc. I want all of our customer service representatives to underpromise and overdeliver, so that all experiences with our company are positive ones. The boss urges us to underpromise and overdeliver, but I think our clients are perfectly happy when we do just what we promised.
See also: and
References in periodicals archive ?
Underpromise and overdeliver should be the mantra for elected officials, not the other way around.
I've learned to underpromise and overdeliver rather than the opposite, and it has made my relationships in business and at home much stronger as a result.
its ok to underpromise and overdeliver on these things than the other way around," explains Saptarshi Nath, Co-Founder, Overcart
Nier's career strategy is to underpromise and overdeliver.
For that reason, he urges treatment centers to underpromise when it comes to publishing outcomes data.
We already know customers today want everything and they want it now, so all you have to do is underpromise and overdeliver and you're golden.
When it comes to business it is often said that it is best to underpromise but over-deliver.
A good rule of thumb in life is to underpromise rather than over–promise – then people are always delighted when you exceed their expectations.
I do hope this is not more hyperbole from a sector of the industry that would do well to underpromise and over-deliver.
It's a complex issue and so I want to basically underpromise and overdeliver.
8 Underpromise and overdeliver - most of your competition does the opposite
For me, as an example, it is an idea that is completely opposite to the way I usually work, which is to underpromise and overdeliver.
It's best to underpromise and overdeliver at times like this.