underpromise and overdeliver

(redirected from underpromise)

underpromise and overdeliver

Avoid raising expectations, and then exceed them. Used as a strategy to achieve satisfaction among one's client, customer, boss, etc. I want all of our customer service representatives to underpromise and overdeliver, so that all experiences with our company are positive ones. The boss urges us to underpromise and overdeliver, but I think our clients are perfectly happy when we do just what we promised.
See also: and
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
See also:
References in periodicals archive ?
A good standard is "underpromise and over deliver." especially when there are dependencies beyond your control.
A few of the other guidelines that he considers timeless are: #2: Know your stuff; #3: Do what you say; and #4: Underpromise and Overdeliver, because "It's always better to be pleasantly surprised than to be disappointed."
Stoica even underlines that the complete lack of populism has detrimental effects on political candidates, as it was in the case of Ed Miliband who ran on an "underpromise and overdeliver" campaign instead of delivering the people promises which would bring him voters.
I've learned to underpromise and overdeliver rather than the opposite, and it has made my relationships in business and at home much stronger as a result.
On our website there are chances that if a product has been marked as pre-owned, they are still not used except maybe there are nicks and cuts on the product itself that makes it seem not new....its ok to underpromise and overdeliver on these things than the other way around," explains Saptarshi Nath, Co-Founder, Overcart
Nier's career strategy is to underpromise and overdeliver.
For that reason, he urges treatment centers to underpromise when it comes to publishing outcomes data.
In the same statement he did also say the club would continue trying to "underpromise and overdeliver" so we should not take the figure as Gospel, but those who place too much expectation on a great overhaul of the squad will be sorely disappointed.
When it comes to business it is often said that it is best to underpromise but over-deliver.
A good rule of thumb in life is to underpromise rather than over–promise – then people are always delighted when you exceed their expectations.
I do hope this is not more hyperbole from a sector of the industry that would do well to underpromise and over-deliver.
"It's a complex issue and so I want to basically underpromise and overdeliver." Jun 23, 2011
8 Underpromise and overdeliver - most of your competition does the opposite!