underestimate

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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
References in periodicals archive ?
The report said that investors are significantly underestimating Asia in terms of its sustainability.
Mintel senior finance analyst Toby Clark said: "While Brits do seem to have a good grasp of their mortgage borrowing, they are wildly underestimating the amount of money they owe on credit cards and loans.
Playing Germany next week may provide a sterner test but Taylor is not underestimating the potential of the Welsh.
Milk producers have been underestimating the real costs of production by more than 20pc, according to an industry working party representing production and recording interests.
ROY HODGSON has been warned that underestimating Iceland would be the biggest mistake of his career.
Richard Brown, head of savings at HSBC, said: "Life's big events can be expensive and many who are yet to undergo them are significantly underestimating the costs involved.
London, Feb 20 (ANI): It has emerged that Britons are underestimating the cost of life's major events by at least 124,000 pounds.
THIS year's school leavers may be seriously underestimating how much money they'll need for university due to a lack of financial planning.
Renault are ready to make Ferrari and McLaren pay for underestimating them this season by repeating their world championship double in 2006, according to technical director Bob Bell.
Britons are underestimating how much they need to save to have a decent income during retirement.
MORE than one in 10 people said they would consider a career in teaching after underestimating how much they could earn, according to a new report today.
OLIVER KAHN insists Germany will not make the mistake of underestimating Group E minnows Saudi Arabia.
He says many technical consultants that inform planning authorities have generally been underestimating the amount of sand that is needed to restore the "coastal profile".
That's when things go wrong and we're certainly not underestimating Japan.'