underestimate

(redirected from underestimating)
Also found in: Dictionary, Thesaurus, Legal.

no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
References in periodicals archive ?
But we will definitely not be underestimating Wales.
This is because they have been underestimating how far out to sea the sand has to go.
Research conducted by the Royal Bank of Scotland among sixth-year pupils reveals school leavers are underestimating the cost of living at university by a potential pounds 110million compared to undergraduate spending figures.
MORE than one in 10 people said they would consider a career in teaching after underestimating how much they could earn, according to a new report today.
The research, carried out in conjunction with the Institute of Actuaries and the Continuing Mortality Investigation Bureau, found that women aged between 25 and 34 were currently underestimating their life expectancy by an average of 6.
OLIVER KAHN insists Germany will not make the mistake of underestimating Group E minnows Saudi Arabia.
However, many are underestimating the true cost of private schooling and, without appropriate financial planning, family purse-strings could be seriously stretched.
9m in damages from the Richard Rogers Partnership for underestimating the final cost of the project.
BILLY JOE SAUNDERS insists he is not underestimating Andy Lee ahead of Saturday night's world-title fight in Manchester.
The CIA has abandoned efforts to persuade Iraqi generals and political leaders to defect after underestimating their 'hatred' of America, officials said yesterday.
SALFORD winger Josh Griffin has warned his side not to fall into the trap of underestimating Wakefield tomorrow.
Bulgarian striker Hristo Stoichkov has accused Spain of underestimating their World Cup opponents.