underestimate

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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Morgan termed Bangladesh a tight-knit group that should not be underestimated throughout the tournament.
Meanwhile, 34% of children and adolescents also underestimated whether they were fat, while doctors also tend to think children are lighter than they were.
Meanwhile, 34 per cent of children and adolescents also underestimated whether they were fat, while doctors also tend to think children are lighter than they were.
I think everyone close to the team was expecting a high result, maybe 4-0, 5-0 (win) and working on that atmosphere, the players can't take it seriously and I think they underestimated Yangon and they lost," he added.
The Fitbit underestimated calories burned running by just 4%, while the Letscom and Letsfit were out by 33% and 40% respectively.
Even though busy with work, being healthy is not something to be underestimated. It should be a priority to ensure a healthy and happy lifestyle,' he wrote in the caption.
And here is where Vuzix gets underestimated all the time.
Fajardo said they never underestimated the Hotshots, who are on their first championship series since completing the Grand Slam in 2014, despite having reached the Philippine Cup finals four times in a row and winning three straight.
She said that PML-N opponents misjudged the situation by underestimated the party's popularity among the masses.
Across the cases I studied age was underestimated by an average of 18 years, and up to 34 years in one instance.
Adel Al-Hashash said in a press statement that the ministry and its bodies don't accept absolutely what has been posted on social media that underestimated the ministry's achievements on the ground and offended the brotherly states.
British based provider of financial services and arm of Spanish bank Grupo Santander, Santander UK on Monday reported that new research shows that bill payers underestimated their main expenses by an average of GBP1,459 last year.
Four in ten underestimated the calorie content of a meal of chicken tikka masala with rice (800 Kcals).
The researchers found that 71.4 percent of obese adults and 35.1 percent of overweight adults underestimated size, compared to 8.6 percent of people of normal weight.