underestimate


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no one ever went broke underestimating the intelligence of...

The full saying is "No one ever went broke underestimating the intelligence of the American people/public," or some variation thereof, meaning that people being swindled won't realize or question it, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't sell this shoddy product to people!" B: "Oh please, no one ever went broke underestimating the intelligence of the American people."
See also: broke, ever, no, one, underestimate

no one ever went broke underestimating the taste of...

The full saying is "No one ever went broke underestimating the taste of the American public," or some variation thereof, meaning that people will gladly accept something lowbrow or inferior, which makes them a prime source of income for others. It is typically attributed to writer H.L. Mencken. A: "We can't pitch this script to the studio—it's truly awful!" B: "Oh please, no one ever went broke underestimating the taste of the American public!"
References in periodicals archive ?
While previous studies have shown that parents and adolescents often underestimate weight status, we were surprised that in this population, where the adolescents were generally very overweight and already had type 2 diabetes, underestimation of weight status was still very common," Dr.
Viewing the uncalibrated drapes first produced greater underestimates of blood loss that worsened with larger volumes of blood loss, reported Dr.
Derry are always difficult opponents - home or away and whether they're playing well or not - so we mustn't underestimate them.
His research indicates most buyers tend to underestimate how much they will use a service, so it's more economical to pay more up front and pay less per use.
Second, highly sensitive behaviors may be underreported, given that these questions were asked face-to-face; further, respondents may not know all there is to know about their partners' past behaviors and thus underestimate their own risk status.
We certainly don't underestimate the major strides neuroscience research has made in recent years in understanding the processes underlying cognition and emotions, but we also don't underestimate the far greater distance that remains to be traveled.
Don't underestimate the lure of free tickets: In 1999, congressional ethics committees decided that the $98 club seats at Washington's MCI Center--home to the NBA's Wizards and NHL's Capitals--could be "reinterpreted" to cost $49.
A negative difference score indicates a student underestimate relative to the instructor's perception.
One is the change at the level of rhetoric, and one must never underestimate the importance of rhetoric.
We shouldn't underestimate the fact that most of these artists' parents and grandparents knew life only under Hitler, Stalin, and their legacies.
For example, a pharmaceutical firm lured to the Indian market by its 250 million middle class population may underestimate the problem posed by local generic competitors, who are protected by the fact that the government does not enforce intellectual property regulations.
The $61 billion underestimate of individual income tax receipts cannot be thoroughly explained until tax returns for 1997 have been filed and the data processed - sometime late in 1998.
Moreover, many studies used "flawed analytic techniques that underestimate IGF-1 levels .
Until the FDA starts treating trans fat as saturated, assume that the "saturated fat" number is an underestimate in foods that are made with partially hydrogenated oils.