ne plus ultra

(redirected from ultra)
Also found in: Dictionary, Thesaurus, Medical, Acronyms, Wikipedia.
Related to ultra: ultraviolet

ne plus ultra

The peak or highest point (of something). The film is often considered the ne plus ultra of the director's oeuvre. To this day, her administration is considered the ne plus ultra of political scandal.
See also: Ne, plus

ne plus ultra

Ultimate perfection, the highest point to which something can be brought. The words are Latin for “nothing further” and allegedly quoted an inscription on the Pillars of Hercules, in the Strait of Gibraltar, meant to prevent ships from going any farther. The term was taken over into English in the 1600s and with overuse became a cliché. For example, “In the fascination of young Russians for Western things, jeans are the ne plus ultra of the modish. . . .” (Collin Thubron, Among the Russians, 1983).
See also: Ne, plus

ne plus ultra

The highest point of excellence, acme. Loosely translated from the Latin for “there is no reason to go further,” the phrase is a synonym of “zenith.” A new car with all the most modern features that any buyer could wish for (or so the manufacturer claims) might be touted as the ne plus ultra of automobiles. Legend has it that “ne plus ultra”—in its literal sense—was inscribed on Gibraltar's Pillars of Hercules as a warning to mariners not to venture, depending on the direction in which they were sailing, into the Atlantic Ocean or the Mediterranean Sea.
See also: Ne, plus
References in periodicals archive ?
Personal best marathon time was related to performance in male 24-hour ultra marathoners [29,45,46], in male [44,57,97] and female [56] 100-km ultra-marathoners, in male [107] and female [33] Ironman triathletes, but not in in male multi-stage ultra-marathoners [27].
"As the Ultra HD 4K market evolves and video providers begin delivering 4K content to their subscribers this year, there will be surging demand for Ultra HD 4K Media Clients," said Alan Breznick, a senior analyst at Heavy Reading who tracks the video tech business.
On the project win, Al Bulooshi said: 'This recognises our ability in attracting and bringing international partners and expertise to Oman such as Ultra Electronics with a leading track record in developing and supplying electronic infrastructure.'
Ultra Tune Australia and Ultra Tune Middle East vice-chairman Sean Buckley said this partnership will provide a new level of innovative solutions for the region and a new level of international co-operation given BNI's leading position in Bahrain market and their extensive insurance database combined with Ultra Tune's long term experience in Australia.
Suggested retail prices for Ultra Downy are $3.99 for 40 loads and $6.99 for 90 loads.
Sun's high-end workstation is the Ultra 40, costing from about $2,300 to $7,000.
Connectivity and performance are tightly linked with parallel Ultra 320 solutions.
Acifluorfen, a herbicide active ingredient, is used globally but primarily in the United States and Brazil, in such products as Ultra Blazer[TM], Storm and Volt herbicides.
Ultra starches find application in a wide range of foods, including soups, sauces, dips, dressings and bakery products.
Kotex BodyFit Ultra Thin pads, Kotex Ultra Thin Long pads with Wings and Kotex Lightdays PursePaks Ultra coverage panty liners are expected to hit store shelves in August.
Daimer Industries, maker of commercial cleaning systems, has introduced the KleenJet Steamer Ultra 600 for colleges and universities.
(NASDAQ: ACLS), Beverly, Mass., has announced a major competitive win for its GSD Ultra high current, low-energy ion implanters.
Speeding you through ever aspect of the tax preparation process, Ultra Tax offers web-enabled or electronic versions of the Client Organizer, advanced data sharing, and per-return-pricing capabilities.
Decoding History: The Battle of the Atlantic and Ultra. Annapolis, Md.: Naval Institute Press, 1999.
Ignatius' review (A Father and a Spy," July/August 1999), but I was horrified to see him repeat the story that British authorities "allowed" the WW II bombing of Coventry to protect the "ULTRA secret" (Allied penetration of the German Enigma cipher).