For example, a car dealer would want to work out if you're a tyre-kicker
(someone who is just looking around but not intending to buy that day) or a fish (someone who can be caught and reeled in).
"He's asking EUR78,000 but buyers should be beware - Bill can spot a tyre-kicker
a mile away."
On the internet it is difficult to judge just who is a serious buyer and who is a Sunday afternoon tyre-kicker
. Time spent dealing with people who are not really in the market to buy is time wasted.
"There had been enquiries over the winter, some of them genuine, but more often than not they were just tyre-kickers
, so we just stopped answering the phone to them altogether.
Takeover talk bursts into life sporadically but there's been no really serious negotiations with anyone for a while now - just tyre-kickers
who are directed to a London law firm to prove themselves capable of coming up with the cash.
People are certainly taking a look, but the comments of Eastleigh chairman Stewart Donald reminded us some will be tyre-kickers
. Others will desperately want to help, but not have the means.
In fact, it sounded like a better bet than discussing fuel economy and torque ratios with tyre-kickers
Sales and marketing director, Neal Grimason, told OT: "In previous years it was clear this show attracted many visitors who used Silmo as an opportunity to, shall we say, 'visit Paris.' Consequently, we had many visitors whom the car trade would call 'tyre-kickers
' --they would come onto our stand with no real intention to purchase.
Word soon gets round the village when someone does something eccentric, and within days of the big green thing arriving, the anoraky tyre-kickers
started to arrive, all ooohing and aaahing and wanting to climb inside and savour the experience.
I don't know how many real, potential customers -as opposed to consultants, other IT companies having a snoop around, and general 'tyre-kickers
' -there were, but it can't have been many.
A trader buddy managed to chip pounds 1,500 off the price of a pounds 5,000 BMW simply because the bloke was sick and tired of time-wasters and tyre-kickers
Everyone knows the right temperament is crucial in a race but it can also play an important part at the sales where, in the days preceding her entry to the ring a promising filly like Born To Run might be hauled in and out of her box endlessly by prospective buyers and the usual quota of tyre-kickers
. Some of these possible buyers are politeness itself while others, including folk who should know better, seem happy to go through entire careers with not so much as a "please" or "thank-you" to the groom in charge of the horse.
Soon there was a steady stream of tyre-kickers
arriving to admire his precious 1954 Bedford RLHZ self-propelled pump.