trend toward (something)

trend toward (something)

To show a gradual and general inclination or tendency toward something. With an increasing number of companies competing for customers' business, the industry has been trending toward more consumer-friendly practices. Media outlets continue to trend toward an online-only presence as the print industry becomes less and less relevant.
See also: toward, trend

trend toward something

to move gradually toward something. Fashions are trending toward the gaudy and flamboyant. Attitudes are trending toward the more conservative.
See also: toward, trend