trend toward

trend toward (something)

To show a gradual and general inclination or tendency toward something. With an increasing number of companies competing for customers' business, the industry has been trending toward more consumer-friendly practices. Media outlets continue to trend toward an online-only presence as the print industry becomes less and less relevant.
See also: toward, trend
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

trend toward something

to move gradually toward something. Fashions are trending toward the gaudy and flamboyant. Attitudes are trending toward the more conservative.
See also: toward, trend
McGraw-Hill Dictionary of American Idioms and Phrasal Verbs. © 2002 by The McGraw-Hill Companies, Inc.
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References in classic literature ?
This universal trend toward consolidation has introduced a variety of problems that will engage the ablest brains in the telephone world for many years to come.
There are no features to this land, no conspicuous, far-famed landmarks for the eye; there is nothing so far down to tell you of the greatest agglomeration of mankind on earth dwelling no more than five and twenty miles away, where the sun sets in a blaze of colour flaming on a gold background, and the dark, low shores trend towards each other.
WEDNESDAY, May 30, 2018 (HealthDay News) -- Higher dietary protein intake is associated with a trend toward increased heart failure risk among middle-aged men, according to a study published online May 29 in Circulation: Heart Failure.
Packaging that fits the ongoing trend toward convenience has staying power, too.
Some growers are trying to reposition cherries in response to this trend toward snacking.
"Many consumers have grown up with those tart and 'puckery' flavors, from candy like Sour Patch Kids and historically we've seen a trend toward more complex and intense flavors," Chapman said.
| WASHINGTON, March 14 (KUNA) -- Now is the time for Russia to de-escalate in Crimea and reverse a trend toward Russian isolation in the international community, White House press secretary Jay Carney said on Friday.
NEW YORK -- The industry trend toward a global phasedown of HFCs was among the topics of Danfoss's 19th annual press briefing during AHR Expo.
As part of its HCL-S strategy ('High quality, Compact design, Low power consumption, System solutions'), Sanyo Epson focused on producing the thinner and lighter components demanded in the mobile devices market to develop an ultra-thin 2.2-inch amorphous TFT LCD, which was designed specifically for use in mobile phones, where the trend toward slimmer devices is especially pronounced.
Infuse OBCs further support the trend toward olefin-based specialty elastomers.
While this could increase the cost of coverage, it may be partially offset by the trend toward decreasing mortality costs even at older ages.
The trend toward building green comes as no surprise to Jim Smith, senior director of real estate and facilities at Mortgage Lenders Network who is spearheading construction efforts for MLN's $75 million eco-friendly headquarters in Wallingford, CT, with an eye toward earning LEED certification.
For years we've been told that we're becoming (to borrow the title of one gloomy book) "overworked Americans," working longer and longer hours each week and reversing the trend toward shorter hours that dominated the early 20th century, in a paper released last December by the National Bureau of Economic Research, two economists--Peter Kuhn of the University of California at Santa Barbara and Fernando Lozano of Pomona College--combed through census data on employed men ages 25 to 64 to determine which groups were most likely to work long hours (defined as 50 hours per week or more).
The ongoing "war on terrorism" has accelerated and amplified a previously existing trend toward what could be called "cyber-corporatism." In-Q-tel, a "venture capitalist" outfit started by the CIA in 1999 to "accelerate the development of commercial technologies for intelligence gathering," offers a good case in point.
According to AET, over the past 15 years there has been a continuing trend toward the lifting of fish advisories and consequent ecosystem recovery; AET credits the trend to the virtual elimination of dioxin discharges resulting from elimination of chlorine in favor of chlorine dioxide in the first stage of chemical pulp bleaching, elemental chlorine-free (ECF).