trade down

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trade down

To exchange something larger or more expensive for something smaller or less expensive. A noun or pronoun can be used between "trade" and "down." They were forced to trade down their house after Jim lost his job and they could no longer afford the mortgage. A lot of people are trading their expensive cable TV packages down for low-cost digital streaming subscriptions.
See also: down, trade

trade down

Exchange for something of lower value or price, as in They bought a smaller boat, trading down for the sake of economy. Similarly, trade up means "make an exchange for something of higher value or price," as in They traded up to a larger house. [First half of 1900s]
See also: down, trade

trade down

v.
To trade something for something else of lower value or price: My SUV used a lot of gas, so I traded it down for a smaller, more economical car. My parents traded down their house for a condominium in Arizona.
See also: down, trade
References in periodicals archive ?
Scripps* (NYSE: SSP) is trading down 39 cents to $41.
There hasn't been much trading down, he says, "but when you look at the whole customer base, I don't think they have as much to spend.
People are trading down quite a bit, that's no secret," said Bob Gibson.
As evidence of the trading down from premium retailers, Morrisons has reported continued strong growth from it premium ranges such as The Best and Organics, with Organics ahead by 20% over Christmas.
But those remortgaging tended to withdraw much lower sums, at an average of pounds 21,000, compared with pounds 56,000 for people trading down and pounds 72,700 for people who sold a property and ceased to be a homeowner, or who had their property sold following their death.
People are not willing to give up their lifestyles altogether but instead are trading down when possible to keep their routines intact.
Markets are and currently trading lower with FTSE 100 trading down by 49.
Consumers are making educated choices when it comes to their purchasing decisions by trading down.
1 percent issue, the main barometer of long-term interest rates, finished morning interdealer trading down 0.