trade down


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trade down

To exchange something larger or more expensive for something smaller or less expensive. A noun or pronoun can be used between "trade" and "down." They were forced to trade down their house after Jim lost his job and they could no longer afford the mortgage. A lot of people are trading their expensive cable TV packages down for low-cost digital streaming subscriptions.
See also: down, trade

trade down

Exchange for something of lower value or price, as in They bought a smaller boat, trading down for the sake of economy. Similarly, trade up means "make an exchange for something of higher value or price," as in They traded up to a larger house. [First half of 1900s]
See also: down, trade

trade down

v.
To trade something for something else of lower value or price: My SUV used a lot of gas, so I traded it down for a smaller, more economical car. My parents traded down their house for a condominium in Arizona.
See also: down, trade
References in periodicals archive ?
VERDICT: Trade down - Value version fine for putting in sauces.
Score: 4/5 VERDICT: Trade down - Value version fine for putting in sauces.
With gains in craft and trade downs to sub-premium, "the middle is no place to be in the beer industry," Mr.
Analyst Andrew Saunders said the group appeared well positioned to take advantage of the trend among consumers to trade down to cheaper products.
Analyst Andrew Saunders said that the group appeared well positioned to take advantage of the trend among consumers to trade down to cheaper products.
The survey lists the top three "trade down" categories as canned food, postal/shipping and snack food.
When asked if they would consider buying a different type of car, 17 per cent said they would trade down.
At the conclusion of the extended session, Humana (HUM) ended up 10.7% after reports from The Wall Street Journal of a takeover interest from Wal-Mart (WMT), which ended afterhours trade down 1.2%.
Lewis said the remaining 95% of consumers are "still in the game" but their shopping behavior is flux, as they "reorder their shopping lists, change where and how they shop, trade down across categories and trade down on brands." Mr.
Minister for Women, Ruth Kelly said, 'Just because a woman trades down her hours does not mean she should have to trade down her status.
Craftsman Jim puts the boom in his trade down to the huge interest in Irish culture and music sparked by the smash hit Riverdance show.
"With beer, some craft consumers are willing to trade down to the better quality super premiums from the big guys.