touch (one) on the raw

touch (one) on the raw

To evoke a strong emotional reaction in someone, especially anger, sadness, or disgust. Your column must have touched the mayor on the raw, because we've been served with a defamation lawsuit from his office. I could tell he was touching Jane on the raw when he brought up her former employer and Jane went silent for a moment.
See also: on, raw, touch

touch someone on the raw

upset someone by referring to a subject about which they are extremely sensitive.
See also: on, raw, someone, touch