top of mind


Also found in: Financial.

top of mind

Occupying one's foremost attention or concern. Often hyphenated when used before a noun. I assure you that privacy issues are a top-of-mind priority for our company. The recent setback in the stock market has kept economic policy top of mind for voters.
See also: mind, of, top
References in periodicals archive ?
The campaign significantly increased Top of Mind Awareness (+8 points) for Romano's Macaroni Grill in the radio test markets.
Combining radio with TV had a stronger impact on Top of Mind Awareness per exposure than just TV alone.
Many restaurant marketers seek to increase Top of Mind Awareness because when consumers are considering options of where to dine out, the restaurants that are top of mind get a higher%age of sales.
This research did not examine the role of other media beyond TV and radio in the mix, as the purpose of the research was to focus on whether radio could complement TV for a restaurant advertiser seeking to increase Top of Mind Awareness.