By letting the public, influences, media, et al make the connections organically instead of companies tooting their own horns
, manufacturing giants gain credibility inherent with marketplace "third party endorsement," which typically carries much more weight than self-aggrandizing advertising campaigns.
The objective, she said, was to tell the stories of 'people who have been notorious for not tooting their own horns
Top liberal arts colleges like Hendrix have traditionally been reluctant about tooting their own horns
. We've got to stop being so shy, as we have so much to be proud of.
For most modest retailers, tooting their own horns
can be an uncomfortable experience, but in order for consumers to know what great operations you're running, prime the horns and get a-blow'n!