take the wraps off

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take the wraps off

To reveal or uncover something that had been hidden or kept secret. We better take the wraps off this campaign before it gets leaked to the press. I can't wait to see the new model, but they haven't taken the wraps off yet.
See also: off, take, wrap

take the wraps off something

If someone takes the wraps off something such as a plan or a new product, they tell people about it for the first time. Yesterday, the minister took the wraps off ambitious plans to create Ireland's first purpose-built national soccer stadium. The company also took the wraps off their new game machine. Note: You can also say that the wraps come off something with the same meaning. This Saturday, the wraps will come off the competition's official shortlist.
See also: off, something, take, wrap
References in periodicals archive ?
Summary: Taipei [Taiwan], Sept 4 (ANI): At the ongoing IFA 2019, Asus took the wraps off its latest StudioBook One, touted to be the world's most graphically powerful laptop.
Norris took the wraps off his new machine at the team's Woking headquarters yesterday and will have his first taste of the car when the opening winter test gets under way in Barcelona on Monday.
PAUL NICHOLLS yesterday took the wraps off a team that he said "fills me with excitement" for the new season, but he warned: "The emphasis is on youth and it's going to take time to build to the top."
More four-door performance: BMW took the wraps off its latest four-door hot rod, the 2019 BMW M5 Competition, which has a 617-horsepower, 4.4-liter V-8 and a top speed of 189 mph.
Additionally, Nissan took the wraps off two new 2017 U.S.
Bugatti took the wraps off its Veyron successor, the Chiron, billed as the world's "most powerful, fastest, most luxurious and most exclusive production super sports car".
Salesforce in March officially took the wraps off Service Cloud Intelligence Engine, which leverages the CRM giant's expertise in managing customer information to provide companies' customer-facing staff members with a seamless, omnichannel view of customers.
The release will be in the same Silicon Valley venue where Apple's late co-founder, Steve Jobs, took the wraps off the original Mac computer 30 years ago.
Microsoft took the wraps off "Halo 5" today at E3 2013 with a brief video presentation featuring "Halo" protagonist Master Chief trudging through a desert by himself.
Canada's Bombardier took the wraps off its $3.4bn challenge to industry leaders Boeing and Airbus, announcing "solid progress" on the development programme for its largest plane to date.
Bombardier took the wraps off its CSeries jet to challenge industry leaders Boeing and Airbus Bombardier took the wraps off its USD$3.4 billion challenge to industry leaders Boeing and Airbus on Thursday Mar.
Porsche's new GT3 Porsche took the wraps off its latest GT3 at the Geneva Motor Show, with its new aerodynamic body inclusive of a more aggressive front bumper, additional air intakes and fixed carbon fiber rear wing.
Glamour team Ferrari took the wraps off their new F138 Formula One car on Friday and set their sights on a winning start to the season after turning last year's beast into a beauty.
10 -- Samsung today took the wraps off an 8-core processor known as the Exynos 5 Octa.
took the wraps off the all-new RAV4 at the Los Angeles Auto Show on Wednesday, in the hope of increasing sales in the booming sports utility vehicle segment of the North American market.
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