tiger in (one's) tank

(redirected from tiger in your tank)

tiger in (one's) tank

A lot of vigor, determination, and motivation. A reference to an advertising slogan of the oil company Esso: "Put a tiger in your tank." The company had a tiger in its tank in the late '90s, a seemingly unstoppable juggernaut in the industry, but a series of awful business decisions and the economic crash led it to bankruptcy in 2013. The manufacturers advertise the energy supplement as being able to put a tiger in your tank when you're feeling tired.
See also: tank, tiger

a tiger in your tank

energy, spirit, or animation.
This expression originated as a 1960s advertising slogan for Esso petrol: ‘Put a tiger in your tank’.
See also: tank, tiger
References in periodicals archive ?
"Put a Tiger in Your Tank" was a slogan invented in 1959 by Emery Smith, a Chicago copywriter.
The Esso slogan of the day "Put a Tiger in Your Tank" was another extremely successful advertising campaign.
The Esso Tiger became famous in the UK in the 1960s when the "put a tiger in your tank" advertising slogan was introduced.