tie-in


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Related to tie-in: tie-in sales

tie-in

n. a connection; a liaison. I got a call from Mary—my tie-in with the mayor’s office—who says it’s all set.
References in periodicals archive ?
Aqeel A Madhi, CEO of NPCC, said: "These contracts include engineering, procurement, fabrication, load-out, transportation, installation, hook-up and pre-commissioning work of four offshore platforms, SSS wellhead decks, with the associated four subsea pipelines, three submarine cables and downstream tie-ins.
While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony.
Yet, research dating back as far as the 1970s has demonstrated the importance of the television tie-in in inspiring reading among young people, especially those of low ability or from a poor socio-economic group.
During the rest of the holiday period, Tom Cruise stars in the film version of 'The Last Samurai', which comes with 'The Last Samurai: A Movie Guide' as one of literary tie-ins, and of course the final chapter of 'The Lord of the Rings' trilogy, 'The Return of the King', is released with at least five book tie-ins and the original source novel, reports Publishers Weekly.
Despite his assertion that "three or four slots on the best-seller lists are occupied by SF titles," in fact their occupants are fantasy tomes, media tie-ins, and Michael Crichton clones, not actual s.
A seller does not need monopoly power in the market for the tying product in order to make a tie-in or for the tie-in to harm competition.
Meanwhile, Taco Bell, KFC and Pizza Hut moved away from tie-ins, meaning there are now more movie studios chasing fewer fastfood opportunities.
70 per cent five-year fix has no extended tie-ins, though you must take their insurance and there is an arrangement fee of pounds 395.
Spokesman Wayne Charness says the toymaker's tie-in with the Force has "met and exceeded expectations," racking up sales of $170 million from early May through early July.
Insiders, meanwhile, are hinting that the biggest tie-in surprise will come from Burger King when "Wild Wild West" gallops onto the scene on the Fourth of July weekend -- hoping lightning will strike twice for a film reuniting actor Will Smith and director Barry Sonnenfeld, whose "Men in Black" had a mega-opening on that holiday.
Count Cynthia Cleveland, Universal Studios Consumer Products Group licensing prexy, among the optimists for "The Lost World," which has a Burger King tie-in and built-in recognition as a sequel to the No.