tie-in


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tie-in

n. a connection; a liaison. I got a call from Mary—my tie-in with the mayor’s office—who says it’s all set.
References in periodicals archive ?
Aqeel A Madhi, CEO of NPCC, said: "These contracts include engineering, procurement, fabrication, load-out, transportation, installation, hook-up and pre-commissioning work of four offshore platforms, SSS wellhead decks, with the associated four subsea pipelines, three submarine cables and downstream tie-ins.
While most tie-ins are selected because they share a common or similar attribute with the news release topic, effective tie-ins can also be established based on humor or irony.
Yet, research dating back as far as the 1970s has demonstrated the importance of the television tie-in in inspiring reading among young people, especially those of low ability or from a poor socio-economic group.
During the rest of the holiday period, Tom Cruise stars in the film version of 'The Last Samurai', which comes with 'The Last Samurai: A Movie Guide' as one of literary tie-ins, and of course the final chapter of 'The Lord of the Rings' trilogy, 'The Return of the King', is released with at least five book tie-ins and the original source novel, reports Publishers Weekly.
Despite his assertion that "three or four slots on the best-seller lists are occupied by SF titles," in fact their occupants are fantasy tomes, media tie-ins, and Michael Crichton clones, not actual s.
A seller does not need monopoly power in the market for the tying product in order to make a tie-in or for the tie-in to harm competition.
Meanwhile, Taco Bell, KFC and Pizza Hut moved away from tie-ins, meaning there are now more movie studios chasing fewer fastfood opportunities.
70 per cent five-year fix has no extended tie-ins, though you must take their insurance and there is an arrangement fee of pounds 395.
It used to be just Disney, through the mid-'90s, that released two movies a year with good tie-ins.
Spokesman Wayne Charness says the toymaker's tie-in with the Force has "met and exceeded expectations," racking up sales of $170 million from early May through early July.
Insiders, meanwhile, are hinting that the biggest tie-in surprise will come from Burger King when "Wild Wild West" gallops onto the scene on the Fourth of July weekend -- hoping lightning will strike twice for a film reuniting actor Will Smith and director Barry Sonnenfeld, whose "Men in Black" had a mega-opening on that holiday.
The movies, with all of the tie-ins and promotional and products activities, it's incredible the scope involved in that marketing now.
Count Cynthia Cleveland, Universal Studios Consumer Products Group licensing prexy, among the optimists for "The Lost World," which has a Burger King tie-in and built-in recognition as a sequel to the No.
Fox has garnered over $100 million in promotional support, including an innovative synergistic tie-in with the Fox Broadcasting Company.
One cased horizontal oil well at an average working interest of 75% was completed at year end and is awaiting tie-in.