the the better

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Related to the the better: Better Business Bureau

the bigger/faster/etc. the better

The more of a given characteristic something has, the better it will be for one's purposes. The noun being described can come before the phrase, or immediately after the comparative adjective In this day and age of identity theft and cyber attacks, the more complicated your passwords, the better. Pour me a drink, Johnny—the stronger the better.
See also: better, big, faster
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

the — the better

used to emphasize the importance or desirability of the quality or thing specified.
1986 Patrick Leigh Fermor Between the Woods & the Water He had a passion for limericks, the racier the better.
See also: better
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