the proof of the pudding

the proof of the pudding

The final results, which are the only way to judge something's quality or veracity. Our analysts think that the marketing campaign will reinvigorate our sales, but the proof of the pudding will be in our year-end figures.
See also: of, proof, pudding

proof of the pudding, the

Results are what count, as in Let's see if this ad actually helps sales-the proof of the pudding, you know. The full expression of this proverb, dating from about 1600, is The proof of the pudding is in the eating, but it has become so well known that it is often abbreviated.
See also: of, proof

the proof of the ˈpudding (is in the ˈeating)

(saying) you can only say something is a success after it has actually been tried out or used: I know you didn’t think it was a very good product, but just look at the fantastic sales figures. That’s the proof of the pudding.
Proof in this idiom refers to a way of testing something.
See also: of, proof, pudding
References in periodicals archive ?
Murray's shape and personnel might well work in our future league games, but the proof of the pudding will be in the eating.
'For our part, we have been resolving the problems, the problems have been addressed, and the proof of the pudding is really the election results, which are still a few hours away,' he said.
'The proof of the pudding is in the eating so the old adage goes.
They have promised research-based taxation for at least six sectors with high revenue potential and all that, but the proof of the pudding will still lie in the eating.
The proof of the pudding is in the eating and we've yet to see whether there genuinely is a feast in store.
so I told Tong that the proof of the pudding is in the eating,' said Dr Mahathir, referring to Edge Media Group chairman Datuk Tong Kooi Ong.
The confusion lies with us as, ultimately, the proof of the pudding is in the eating.
The proof of the pudding as ever is going to be in the eating.
However the proof of the pudding is, as they say, in the eating.
But the proof of the pudding is in the eating and how many of his signings came good?
"That was really the proof of the pudding. The principal and all stakeholders were present.
But like many political promises, the proof of the pudding will be in the eating.
But the proof of the pudding was, sadly, in the eating: "Cor!" said Paul, recoiling.
He said: "My opinion was always the proof of the pudding is in the eating, it's about what the institution does - in terms of social change - that really matters."
"With any player who moves the proof of the pudding is in the eating, and we won't know that for a couple of years.
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