the pink dollar

the pink dollar

The collective spending or purchasing power of the homosexual community. Primarily heard in US. As gay couples become less marginalized, the pink dollar is an increasingly important and influential aspect of local economies. The thriving night club scene in this area of town is fueled in large part by the pink dollar.
See also: dollar, pink
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.
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References in periodicals archive ?
Taiwan is one of the friendliest countries in Asia toward the gay community and the government hopes to cash in on the pink dollar by making a feature of this fact.
And in Gay Power, Hayes wonders whether "we can reuse this model of power and love." It is not easy, perhaps, to share her optimistic belief in the transformative, even subversive forces of queer desire--a faith allied with Judith Butler's insistence on the importance of performativity, and rooted in a time before the commodification of all things LGBTQ and the allure of the pink dollar. But if you want to believe, if you want to carry on, then take a good look at Hayes's work.
Looking at the Australian context, Ewan Evans, for example, argues that the Pink Dollar creates a monolithic and exclusionary gay lifestyle that 'represents only a minoritised upper-middle class gay male ...
Speaking of such beasts, there are plenty of club-conscious collections vying for the pink dollar since The Adventures of Priscilla, Queen of the Desert became a phenomenon.