the nouveau riche

the nouveau riche

Collectively, the members of a class of newly wealthy people, as opposed to those who have inherited their wealth. The term often implies that the newly acquired wealth is being flaunted or spent ostentatiously. Old money families knew how to be the pillars of the community, but the nouveau riche just buy cars and mansions.
See also: nouveau, riche

the ˌnouveau ˈriche

(from French, disapproving) people who have recently become rich and like to show how rich they are in a very obvious way: As a member of the nouveau riche, Tom can often be seen at New York’s most fashionable venues.
The meaning of the French phrase is ‘new rich’.
See also: nouveau, riche
References in periodicals archive ?
Whereas Sita is the nouveau riche in the new political setup, Janaki Devi, whose only possession of material value was her labor power, had to die of an unnatural death only last week.
Stereotypes say the old rich families have taste, refinement, class; while the nouveau riche are loud, vulgar, tacky.
The next section utilizes the previously outlined concepts to highlight the importance of Cadillacs as a symbol in the post World War II era of automobility; an importance that is haunted by a potential usurpation of meaning by the nouveau riche.
Nowhere is this extreme consumerism more apparent than with the emergence of an entire industry developed to satisfy the appetite for luxury of the nouveau riche class.
Now we have the nouveau riche who have not only bought their own former council house but every other ex-council house in an area which effectively means that one family can unofficially take over whole estates.
Welcome to the world of Moscow's merchant class, the nouveau riche of 19th century Russia.
False bankruptcy, spoilt rich kids, matchmakers on the take and lawyers on the bottle: Welcome to the world of Moscow's merchant class, the nouveau riche of 19th century Russia.
She plays the nouveau riche Saskia whose wedding preparations are videoed by the groom's brother/best man (Rufus Hound).
She plays the nouveau riche Saskia, whose fraught wedding preparations are videoed by the groom's brother/best man (Rufus Hound).
It's surely on the upward trend, as the well-known Sky newsreader continues with the welltrodden, yet popular, route of politics, sex and aristocracy versus the upstarts of the nouveau riche.
Like the nouveau riche Jews of the period, their social climbing arrested by the new repression, Bergelson looked beyond rather than within; his writing recalled Tolstoy's plotting, Chekhov's introspection, and Andrei Bely's Symbolist experiments of perspective.
Old money has historically distanced itself from the nouveau riche by forming impenetrable clubs, but since Manchester United are already a club, I don't suppose that would work.
If there is one thing worse than the nouveau riche, then it's the nouveau riche who shoot their mouths off.
This optimism is compounded by the fact that a minute percentage of the population consists of the nouveau riche and 'wannabes' (who emulate the nouveau riche) and they are avid consumers of luxury brands.
All these places cater to a 'five-star' market, whether it be the local populace or the nouveau riche from Eastern Europe and the former CIS states.