non-apology apology

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non-apology apology

A statement that shares qualities with a typical apology but lacks admission of wrongdoing or an indication of remorse. Often used in public relations. I don't think he's sorry at all. I mean, come on—"I'm sorry you feel that way" is a classic non-apology apology.
See also: apology
References in periodicals archive ?
In a perfect example of the art of the non-apology apology, the DJ put out a statement earlier this morning.
The DJ perfected the art of the non-apology apology for his comments
Even worse is the formation of the non-apology apology. Saying you are "sorry that someone is sorry about something you might have done but don't want to admit it" has become an art form of epic proportions.
Sport is leading the way with the non-apology apology.