the hearts and minds of (the members of some group)

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the hearts and minds of (the members of some group)

The intellectual and emotional mindset of the members of some group, translated into trust, support, etc. The movie is critically acclaimed, but it remains to be seen whether it will capture the hearts and minds of the moviegoing public.
See also: and, heart, member, mind, of
References in periodicals archive ?
In last summer's "Transformers: Dark of the Moon," one of the new characters in the trilogy is Brains, an Autobot that shapeshifts into a Lenovo ThinkPad Edge Plus laptop--putting China's biggest brand at the heart of the battle with the Decepticons and into the hearts and minds of millions of potential consumers worldwide.