As for the headlines
, the sensational proclamations--they will come at the end.
It's the -- the -- Gentlemen, if you'll only pull ahead, and let me heave you the headline
, you won't have to come a-near the raft -- please do.
Even on the best day, the social media traffic coming into the Financial Times' website is leveraged on the headlines
written by editors trying to strike the right balance between social, search and homepage traffic.
Please disregard the headlines
that ran on Dow Jones Newswires between 9:34 a.
You can see this if you compare the headlines
aggregated by Google News and the ones composed by Inside.
All people who buy newspapers will first glance at the headlines
The research treats the headlines
as speech acts that have encoded pragmatic meanings.
The fact that the headlines
were twice as likely as newspaper stories to moderately or highly exaggerate the claims made in the source science article (21% as compared to 11%) supports the general impression that headlines are more sensational and should be viewed with circumspection by the public.
Instead, the headlines
have gone to speculation over Brookside's demise, me threatening to close Hollyoaks and, according to yesterday's Daily Post, I'm quitting Mersey Television
The heavier green rules and consistent amount of space between the headlines
and the articles they introduce add further page discipline.
that best invite readers into the story are "open-end" headlines that focus on questions rather than answers -- thereby creating curiosity, interest and mystery.
On the average, five times as many people read the headlines
as read the body copy.
The effect is subliminally cathartic, for the headlines
tell us about the reversal of our world's fortunes--we ourselves have caused it--and reading them we experience self-recognition.
To see a sample of the headlines
box and the sign-up form, visit http://www .
He writes: "There's also a concise explanation of the psychology behind the headlines
, which you need to understand to use the headlines
to get the greatest results for your business.