the grey pound

the grey pound

The economic purchasing power of elderly people as a group. Primarily heard in UK. As the baby-boom generation enters old age, many different markets are trying to capitalize on the burgeoning influence of the grey pound.
See also: grey, pound
References in periodicals archive ?
6 Advertisers are ignoring the grey pound at their cost, a report warns.
Chairman of the Wales Tourism Alliance Chris Osborne believes the industry here makes the most of the grey pound.
In addition to recognising the grey pound's value, several tennisfocused entrepreneurs are simultaneously seeking to target the nostalgia market and combine this strategy with another whereby they make a concerted play for a market tackled most recently (and lucratively) by cricket and, for much longer, by Formula One.
Young at heart is the cliche and, over the years, there have been several cliched cars attached to the grey pound. Hondas among them.
The grey pound is a major contributor to the UK economy and should never be disregarded.
A report commissioned for charity Saga says that if our 21 million over-50s splashed their cash - dubbed "the grey pound" - we would be enjoying one per cent GROWTH now.
Chains such as Claire's, Top Shop and New Look don't really cater for the grey pound, for oldies on a run of bad hair, nothing-to-wear days.
"I think the show appeals to the grey pound and the gay pound, but it also has a broader appeal.
According to Irish Life the grey pound has become a big mover in modern day investments.
Cllr Tom White (Lab, Henley), chairman of the policy team, said: "I believe with one third of the population of the city over 50, the potential for the grey pound for commercial activity in the city centre is absolutely tremendous."
Maggie Smith and Kevin Kline team up for another comedy-drama ergonomically designed to vacuum up the grey pound.
The Second Best Marigold Hotel 122mins PG THE original Marigold Hotel movie proved to be one of 2012's biggest - and most unexpected - Brit hits, taking a PS90million worldwide and underlining the power of the grey pound.
The design engineer, 28, and his team failed the task of creating a new publication, theirs called Hip Replacement aimed at the grey pound. His rival team hit the jackpot with more advertising revenue for their raunchy lads' mag.
The site launch comes after a survey for Saga showed that the grey pound is helping to drive the online economy.
NEARLY 300,000 properties in England are now second or holiday homes, with a third bought by the grey pound, owners aged between 55 and 64.