the greatest thing since sliced bread


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the greatest thing since sliced bread

A humorous and hyperbolic statement indicating one's belief that something is excellent, especially something new and innovative. These waterproof jeans are the greatest thing since sliced bread. I don't have to worry about getting soaked!
See also: bread, great, since, slice, thing

greatest thing since sliced bread

Also, best thing since sliced bread. An excellent new invention, as in Harry swears that this new program is the greatest thing since sliced bread. This phrase, used either straightforwardly or sarcastically, alludes to the convenience of buying bread that is already sliced. [Mid-1900s]
See also: bread, great, since, slice, thing

greatest thing since sliced bread, the

A useful new invention. Originating in the mid-twentieth century, probably in the armed forces, this expression also can be used sarcastically; indeed, not everyone regards packaged presliced bread as a taste treat, although it is undoubtedly a convenience. In Britain it is also put as best thing since sliced bread. Rona Jaffe used the term in The Fame Game (1969): “You’re the greatest thing since sliced bread.” Numerous variants have arisen, such as the greatest thing since the hamburger, chewing gum, and indoor plumbing, but none became as common as sliced bread.
See also: great, since, slice, thing
References in periodicals archive ?
"For a few years, I'm the greatest thing since sliced bread," says this soft-spoken geographer, "and then for a few years, they're saying, 'Who is this guy?'"
To listen to Warburton he thinks he's the greatest thing since sliced bread.
A month ago we were the greatest thing since sliced bread.
"When he declared, with typical theatrical bombast 'How can you keep quiet about the greatest thing since sliced bread?' eyebrows were raised.
As confident as you are that your business proposition and business plan is the greatest thing since sliced bread, Angels have "been there and done that" and can spot inconsistencies and reality gaps immediately.
"I went through teenage years when I thought Cardiff City were the greatest thing since sliced bread," said Stennett.
But people forgive and forget their flops because they, unlike Harrison, never said they were the greatest thing since sliced bread.
A few months ago my postbag was full of letters 'slaughtering' Liverpool - now they're the greatest thing since sliced bread. Enjoy it while it lasts, Alan.
Either the greatest thing since sliced bread or the most stupid idea since alcohol-free beer.
Maloney added: "When Naseem and Lennox were knocking everyone out he was saying they were the greatest thing since sliced bread. One thing goes wrong and he turns his story on his two star fighters.
If you keep seeing him, it will hurt for ever because you'll never get the opportunity to feel better about yourself or to meet someone who thinks you're the greatest thing since sliced bread and will be faithful to you.
"It's sometimes over the top but it also works the other way when you're lauded as the greatest thing since sliced bread when you play well.
"Last year was great and I was the greatest thing since sliced bread and I never believed that for one second and tonight confirms there is a massive challenge ahead and it makes me more determined." The Black Cats play Manchester United at Old Trafford on Saturday.
It could of course be the greatest thing since sliced bread.
``I would just point out that young Scot Michael Stewart was going to be the greatest thing since sliced bread at United and he ended up being loaned out to Nottingham Forest.''
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