the common touch

the common touch

The ability of a wealthy, elite, or powerful person to communicate with and resonate with so-called common people. He was supposed to have the common touch needed to resonate with Middle America, but when he wasn't able to answer a simple question about the price of milk, a lot of voters started to see him as a phony.
See also: common, touch

common touch, the

The ability to appeal to the ordinary person's sensibilities and interests. For example, The governor is an effective state leader who also happens to have the common touch. This phrase employs common in the sense of "everyday" or "ordinary." [c. 1940]
See also: common

the common touch

COMMON If someone in a position of power has the common touch, they are able to communicate well with ordinary people. Although he was born into wealth, he prides himself on having the common touch. Everyone agrees that he is one of their most talented politicians but he lacks the common touch.
See also: common, touch

the common touch

the ability to get on with or appeal to ordinary people.
An obsolete sense of common (which comes from Latin communis meaning ‘affable’) may have influenced this phrase, as may a Shakespearean phrase used in his play about the great exponent of the common touch, King Henry V , on the eve of the battle of Agincourt: ‘a little touch of Harry in the night’.
1910 Rudyard Kipling If If you can talk with crowds and keep your virtue, Or walk with Kings—nor lose the common touch …
See also: common, touch

the ˌcommon ˈtouch

the ability of a powerful or famous person to talk to and understand ordinary people: Despite being one of the richest and most famous women in the world, she never lost the common touch.
See also: common, touch
References in periodicals archive ?
Both of Diana's boys, Princes William and Harry, have chosen wives with the common touch.
He added: "Andy also has that one thing all leaders crave - the common touch.
The hotel offers Asian-style five-star service, (like British 5-star service, only with additional noodle-slurping) but this doc is more interested in the common touch as it focuses on some of the new staff recruited from the local area.
The truth is if you lose the common touch, you lose your seat.
FUTURE kings may well need the common touch to endear themselves to hoi polloi - but a little subtlety, please.
Kate also showed she is handy at the common touch as she accepted the gift of a babygro from a young ex-offender.
uk For wine fans with a sense of humour, try the Fred and Friends Winestein - a tankard glass with wine glass shape interior that will add the common touch, PS13.
Out of the current crop of stand-ups, there's no gimmick, none of the Russell Brand-style celebrity, he has none of the cult appeal of a Mighty Boosh, none of the shock factor you'd get from an Alan Carr or the common touch of a Peter Kay.
The two queens set the most amazing example to the people they represented and never lost the common touch or the respect and affection of the people.
Her art is invariably straightforward, and her cheery persona puts her in the company of such charismatic performers as mezzo-soprano Frederica von Stade and bass-baritone Bryn Terfel, with whom she shares the common touch.
He displays the common touch in his Psalm against the Donatists by writing it in a style that the common people could understand and sing.
Above all, he was a Pontiff who had the common touch - at ease with workmen and nurses, kings and presidents.