"Studios have decided to make tentpole movies
about action heroes and they've veered away from serious drama to the detriment of the cinema-going population.
That hasn't historically been a huge deal, because Hollywood tends not to release tentpole movies
during that window, and the Chinese box office has been both financially significant and open to Western filmmakers for only a few years.
"We've learned that these tentpole movies
are most desired all around the world.
"Actors and directors are not working as much as Hollywood is focussing on big tentpole movies
with fewer releases each year.
Surprises are tough to pull off--for very practical reasons ranging from the timing of individual industry trade shows to retail planning and sales cycles to lead times for tentpole movies
, and so on.
A very smart piece of counterprogramming in a summer dominated by lily-white tentpole movies
, Universal's Aug.
He has written and recorded, back-to-back, the scores for three summer tentpole movies
, all being released within four weeks of each other.
"We're starting to see it in tentpole movies
and one-hour dramas," he says.
"We will continue to make big tentpole movies
with our studio partners," says Davis, explaining that on smaller pictures, Hasbro can have more control over budget and marketing.
Studios, which still show their costly tentpole movies
through exhibitors, will have to proceed carefully.
Tactics so far have been primarily focused on tentpole movies
and other major releases that already have massive public awareness, which leaves little room for experimentation.
Stillman, whose company has provided services or co-produced a host of international tentpole movies
, says: "We are currently completing 'Mission: Impossible 4'; we will soon start production on 'Missing' with Ashley Judd for ABC and 'Snow White' for Universal."
"In addition to the tentpole movies
, studios are putting grown-up films in the mix," says producer Scott Rudin.
The same critics who can be remarkably forgiving in their assessments of summer tentpole movies
show tough love come awards time.
"When you're marketing big tentpole movies
, there's a lot of discussion of what goes when.