take the wraps off

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take the wraps off

To reveal or uncover something that had been hidden or kept secret. We better take the wraps off this campaign before it gets leaked to the press. I can't wait to see the new model, but they haven't taken the wraps off yet.
See also: off, take, wrap

take the wraps off something

If someone takes the wraps off something such as a plan or a new product, they tell people about it for the first time. Yesterday, the minister took the wraps off ambitious plans to create Ireland's first purpose-built national soccer stadium. The company also took the wraps off their new game machine. Note: You can also say that the wraps come off something with the same meaning. This Saturday, the wraps will come off the competition's official shortlist.
See also: off, something, take, wrap
References in periodicals archive ?
MOBY The Day US studio wizard takes the wraps off new album Destroyed with this impressive lead single.
SEAMUS CAHILL takes the wraps off Toems Champ, ante-post favourite for the William Hill Springbok, at Wimbledon tonight, albeit with the warning that the son of Droopys Vieri is "a little heavy at the moment", writes Richard Birch.
This month French developer MGM takes the wraps off plans for a development of 117 new ski-in/ski-out apartments for outright purchase close to the centre of Bisanne 1500, the seventh village to be incorporated in the Espace Diamant ski area.
Excatly how he's getting on will be revealed at the Royal Court next Thursday when Keith takes the wraps off Colin.
TELECOMWORLDWIRE-1 February 2000-Benefon takes the wraps off new mobile phone (C)1994-2000 M2 COMMUNICATIONS LTD http://www.
Unfortunately, Gunn's stiffly imperious Isabella rarely takes the wraps off the parallel inner conflicts that make her such a tempting foil for Angelo.
In the article "Power with simplicity: XM unveiled," CTO Keith Bentley takes the wraps off of the upcoming XM editions of MicroStation and ProjectWise, providing more of a philosophical tour than a technical treatise.
CHARLIE LISTER takes the wraps off a couple of his big guns at Sheffield tonight with litter-brothers Ninja Jamie (8.
With sales of digital video entertainment growing sharply, Thomson (Euronext Paris: 18453) (NYSE: TMS) today takes the wraps off a new line of digital RCA Scenium and RCA home entertainment products designed to enhance the home theatre experience and deliver digital solutions to consumers.
Maxine Locke, who appears to hold a strong hand for this year's novice hurdlers' championship, takes the wraps off Little Boy, Love Mac, Love Lynx and Freedom in the second batch of trial stakes tomorrow.
BUSINESS WIRE)--March 4, 1996--ANA Tech, an Intergraph Division, takes the wraps off its new desktop large format scanner, the Eagle SLI 3840/Plus.
AIDAN O'BRIEN takes the wraps off Sue Magnier's Jupiter Pluvius today when ante-post punters, who have backed him from 50-1 to half those odds, will gain a clearer idea of whether he can win next season's Stan James 2,000 Guineas, writes Tony O'Hehir.