swim against the tide

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swim against the tide

To go against or disagree with a prevailing or popularly held opinion or perspective; to act or behave contrary to the majority of others. I really swam against the tide when I was in college with some radical opinions, but as I've grown older I've found myself falling more in line with others. I don't understand why you always have to swim against the tide instead of making things a little easier on yourself!
See also: swim, tide

swim against the tide

 and swim against the current 
1. Lit. to swim in a direction opposite to the flow of the water. She became exhausted, swimming against the tide. If you really want strenuous exercise, go out in the stream and swim against the current.
2. Fig. to do something that is in opposition to the general movement of things. Why can't you cooperate? Do you always have to swim against the tide? You always seem to waste your energy swimming against the current.
See also: swim, tide

swim against the tide

If you swim against the tide, you do or say the opposite of what most other people are doing or saying. Sinclair seems to be swimming against the tide by not retiring at 60. Thank you for having the courage to swim against the tide and stand up for the qualities that built this great country. Note: You can also say that someone swims with the tide to mean that they act in the same way as most other people. Many great cathedrals are attempting to swim with the tide and bring in tourists to replace the worshippers who no longer come.
See also: swim, tide

go, swim, etc. with/against the ˈstream/ˈtide

behave/not behave in the same way as most other people: He’s a fashion designer who’s always swum against the stream; his work is very original.Why do you always have to go against the tide?
See also: stream, tide
References in periodicals archive ?
Indeed, a fascinating debate is taking place in the marketing arena regarding the pros and cons of everything ranging from discounting to go with the flow, to swimming against the tide (no pun intended).
Surely it is only a matter of time before such activities are classified as Anti EU Syndrome or Swimming Against The Tide Disorder, for which the pharmaceutical companies will develop a drug, not as a cure, but just to make your hand shake enough so you are unable to write any more letters.
As the peerless Dan Carter's perennial understudy for New Zealand, Nick Evans (below) will always be swimming against the tide, but he insists he is not willing to settle for second best at the World Cup.
David Suchet lacks Maxwell's stature, but he breathes life into an egomaniac who was, as one colleague darkly puts it, a man who liked swimming against the tide.
We were leading 1-0, there's about a minute to go," said Bruce, "We're swimming against the tide and I've got this guy in my technical area who comes up to tell me 'I want Radhi Jaidi for a drugs test'.
WARWICKSHIRE have spent far too much time swimming against the tide lately.
He said: "The organisers miscalculated the time of the swim, so we were swimming against the tide and being carried upriver.
But Atlanta-based Fathom Studios is swimming against the tide as it mounts "Delgo," its CG-based feature toon, independent of the big studios.
A dramatic 17-15 victory over Currie wasn't enough to save them and former Lions hero Calder said: "It's disappointing but we've been swimming against the tide for a while.
At a time when people have very low confidence in our public officials and budgets are being squeezed en-masse, this is a bad time for community councils to be swimming against the tide.
David Cameron is swimming against the tide of history.
They are swimming against the tide of decline where villages are rapidly declining into dormitories for nearby towns.
Something doesn't seem right, but one feels like a fish swimming against the tide picking holes in a band that were described as the "new sound of a generation" even before their first single was released only days ago.
In the spring of next year planning restrictions for domestic wind turbines are probably going to be lifted and given "permitted rights" so they will be treated the same as television aerials and satellite dishes, so I believe the council is swimming against the tide.