The social media campaign, which comes with the hashtag #come_on, the drive homes in on motorists' attention to the dangerous habit of sudden swerving.
He attributed most of deaths and injuries to speeding, tailgating, sudden turns, swerving of vehicles and breaking traffic rules.
Now, the UAE Ministry of Interior (MOI) has launched a public awareness drive, with a simple video aimed to help raise public awareness about the dangerous habit of swerving.
Sudden swerving, he said, led to death of 63 people, lack of assessment of road users 56, Speeding 37, not leaving enough distance 37 deaths while inattentiveness claimed the lives of 30 motorists.
Sudden swerving carries a fine of Dh1,000, according to the updated list of penalties for traffic violations .
Sudden swerving is still the main reason behind deaths on roads despite our campaigns to educate motorists to use indicators and not change lanes until it's safe," he said.
Sudden swerving caused 461 major accidents in 2015 and we hope the number won't be more in the coming months.
Suddenly changing lanes is a serious offence, and it caused many deaths last year, more than in 2013, despite the fact that there were less instances of sudden swerving in 2014 than 2013.
In 2014, there were 520 accidents caused by sudden swerving that killed 46 people, and 740 accidents killing 41 in 2013.
Earlier this week, during an event to launch a month-long campaign about the dangers of swerving, Major General Al Zafein revealed the practice claimed the lives of 41 people last year.
Statistics issued by the Dubai Police Traffic Department showed that swerving suddenly to change lanes topped the list of reasons for deaths on the road.
Statistics issued by the Dubai Police Traffic Department showed that swerving to change lanes topped the list of reasons for deaths on the road.
He said the fine for sudden swerving is Dh200 in addition to four black points but if the fine is issued in absentia no black points will be issued.
Motorists said the man had been driving fast and swerving
into the oncoming traffic for two miles before his vehicle ended up on the sidewalk in front of a tire store.
got worse and his vehicle rolled over onto its right side,'' Siordia said.