sweeten the deal

sweeten (up) the deal

To make something more enticing, alluring, or attractive, especially from a financial perspective. He was still unsure whether he wanted the job, so the company offered to sweeten the deal with an excellent pension plan. Don't be afraid to sweeten the deal with a little bit of pocket money if your kids are really unwilling to do chores.
See also: deal, sweeten

sweeten (up) the deal

Fig. to make a bargain or a business transaction more appealing by adding value to the transaction. The dealer sweetened the deal by throwing in free car washes. He wasn't willing to do anything to sweeten the deal, so I left. She sweetened up the deal with a little extra money.
See also: deal, sweeten
References in periodicals archive ?
A slowdown in hiring and a sustained rise in the number of new apartments and villas continue to impact demand, prompting landlords to sweeten the deal.
However, Apple may add a little bit extra into the mix in order to sweeten the deal.
Adobe is looking to sweeten the deal for stockholders, offering $14 per stock, a price that TubeMogul's share hasn't seen since April 2016.
Kia is offering 0 percent financing on the 2016 optima for 66 months and, to sweeten the deal, is offering $1,000 bonus cash or $2,000 cash back as part of their Top Quality Sales Event.
But he's investigating how he can sweeten the deal - with former Swansea star Bony an appealing option.
Spurs chairman Daniel Levy can afford Austin, though, and may even thrown in a loanee to sweeten the deal.
And the Sky Blues will sweeten the deal by paying Juventus the full fee up front.
CIL), would spearhead forming several joint ventures with private miners to revive closed underground mines and rules would be tweaked to offer latter majority equity holdings in such ventures to sweeten the deal for private investors.
Douglas County Public Utility District and the Port of Douglas County are working on a plan that could help sweeten the deal for new tenants in the port's new business park by allowing a deferral of power infrastructure costs that otherwise are required to be paid upfront.
To sweeten the deal, Take Two Pils will join the canning lineup in the New Year, along with a new all-can version of Tackle Box variety 12-packs.
On Thursday, it attempted to sweeten the deal for Balfour Beatty shareholders with the offer of an increased cash dividend of 8.
To sweeten the deal, renowned golf equipment supplier Titleist, have sponsored four clubs to be used as prizes each quarter so that everyone who chooses to pay the fines has a chance to win.
To sweeten the deal, Mountain Khakis will recognize the sales associate with the most punch cards redeemed during that season as the "Posse Outlaw" twice annually.
Not Charity, because that baby represents a free ticket to the good life as Declan (right) offers to chuck in his house and grounds and a wedding ring to sweeten the deal.
Not Charity, because that baby represents a free ticket to the good life as Declan (left) offers to chuck in his house and grounds and a wedding ring to sweeten the deal.