sweeten the deal

sweeten (up) the deal

To make something more enticing, alluring, or attractive, especially from a financial perspective. He was still unsure whether he wanted the job, so the company offered to sweeten the deal with an excellent pension plan. Don't be afraid to sweeten the deal with a little bit of pocket money if your kids are really unwilling to do chores.
See also: deal, sweeten

sweeten (up) the deal

Fig. to make a bargain or a business transaction more appealing by adding value to the transaction. The dealer sweetened the deal by throwing in free car washes. He wasn't willing to do anything to sweeten the deal, so I left. She sweetened up the deal with a little extra money.
See also: deal, sweeten
References in periodicals archive ?
That was believed to be a PS7m pay day for Ruiz but that has now been bumped up to around PS8m to sweeten the deal. It is understood he is now on the verge of agreeing to that offer.
To further sweeten the deal, the PM has also approved a proposal from the Petroleum Division for a tectonic shift in the existing 'approval regime' in our exploration and development policy to an 'information regime'.
Summary: Patna (Bihar) [India], Dec 19 (ANI): Ram Vilas Paswan's Lok Janshakti Party (LJP), a National Democratic Alliance (NDA) ally, has ramped up the pressure on the Bharatiya Janata Party (BJP) to acquiesce to their demands for seat share in Bihar and to add seats in Uttar Pradesh and Jharkhand as well to sweeten the deal further.
I'm tempted to take some to Brussels to sweeten the deal Award-winning charity fundraiser Jill Arthur could have just the answer to sweeten the long-awaited Brexit deal - Scottish tablet.
Hyper Tyre, Neomat and Chuan Sing Auto Accessories Centre were just some of the car accessories exhibitors who showcased car-related products with tempting offers to sweeten the deal for new and existing car owners.
The pair has also found themselves a partner to sweeten the deal with Carolyn Rafaelian 6 billionaire founder of Alex and Ani jewelry, according to TMZ.
Never one to settle for just 'good' however, Infinix has gone one step further to sweeten the deal by also offering a massive 6GB Free Internet Data package from Jazz for 6 months on not only every Infinix S3X but also every Infinix Hot 6 Pro.
To sweeten the deal a little, you will enjoy a Prosecco afternoon tea before completing the walk, to help you relax and enjoy friendly conversation with like-minded people.
Instead, according reports, to sweeten the deal Spurs chairman Daniel Levy would rather bid much less and offer Villa a choice of loan players in return, with last season's loanee Josh Onomah and defender Cameron Carter-Vickers the two names being mentioned.
To sweeten the deal, the company has secured a 25-year extension in the lease agreement with the government on top of the original 50-year lease agreement.
To sweeten the deal for Filipino passengers, SIA partnered with Stores Specialists Inc.
A slowdown in hiring and a sustained rise in the number of new apartments and villas continue to impact demand, prompting landlords to sweeten the deal.
However, Apple may add a little bit extra into the mix in order to sweeten the deal. According to a report by 9to5Mac, a JPMorgan analyst believes that the company may bundle the smartphone with its AirPods wireless headphones.
But he's investigating how he can sweeten the deal - with former Swansea star Bony an appealing option.