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sticker shock

Shock or disappointment upon discovering that something costs much more than one expected or imagined. The "sticker" refers to the price tag. It was my first time ever having to replace a boiler, so I had quite the sticker shock when I learned how much a brand-new one would cost. My dad said he would buy me a car for my birthday, but I think he got a bit of sticker shock when we went down to the dealership.
See also: shock, sticker
Farlex Dictionary of Idioms. © 2015 Farlex, Inc, all rights reserved.

bumper sticker

n. a car or other vehicle following too closely on one’s bumper. (A reapplication of the term for a kind of adhesive sign stuck on a car bumber.) I can’t talk now, I’ve got a bumper sticker that’s taking all my attention.
See also: bumper, sticker

sticker shock

n. the shock at seeing just how much something new, usually an automobile, costs as determined by looking at the price tag or sticker. I went to a car dealer today, and I am still suffering from sticker shock.
See also: shock, sticker
McGraw-Hill's Dictionary of American Slang and Colloquial Expressions Copyright © 2006 by The McGraw-Hill Companies, Inc. All rights reserved.

sticker shock

Surprise at the high cost of an item. The term originated in the 1970s when government regulations substantially increased the cost of automobiles. It was soon transferred to any item or service regarded as unusually expensive. For example, “I had a case of sticker shock when I learned the annual cost of club membership exceeded $1,000.”
See also: shock, sticker
The Dictionary of Clichés by Christine Ammer Copyright © 2013 by Christine Ammer
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References in periodicals archive ?
'With today's technology, stickers can be easily replicated.
You need to have WhatsApp version 2.18 or above to receive the stickers feature on your handset.
THIS summer's World Cup is almost upon us and, across the land, football fans young and old are collecting stickers.
Professor Paul Harper has considered the best case scenario and the most likely cost of filling this year's album after the Italian brand announced the cost of a pack of five stickers was increasing from 50p to 80p.
His calculations showed that, on average, you would need to buy 4832 stickers, or 967 packets, to complete the book, costing PS773.60.
Stickers with commonly-used expressions like 'good morning', 'cheers', 'u da best', 'wow' and 'lol' are given a fresh and more colorful look.
No sticker will be issued without provision of above mentioned documents/articles.
Use fun stickers stamp sending them to friends, with a simple tap or drag on the message you want to stamp.
Tap a sticker on a picture and see how the world is using the same!
For years, a sticker affixed to more than 170,000 gas pumps in Texas featured a straightforward headline - "Fuel Feedback?" - alongside a toll-free number, email address and instructions for consumers with questions.
The first Panini album was published in 1961 and since then millions of fans across the world have shared the highs and lows of being sticker collectors.
By filling up the pages of his FIFA World Cup 2014 Panini sticker book.
Fear not, for Birmingham boffin Simon Whitehouse has devised a mathematical solution to all those World Cup sticker album woes.