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sticker shock

Shock or disappointment upon discovering that something costs much more than one expected or imagined. The "sticker" refers to the price tag. It was my first time ever having to replace a boiler, so I had quite the sticker shock when I learned how much a brand-new one would cost. My dad said he would buy me a car for my birthday, but I think he got a bit of sticker shock when we went down to the dealership.
See also: shock, sticker

bumper sticker

n. a car or other vehicle following too closely on one’s bumper. (A reapplication of the term for a kind of adhesive sign stuck on a car bumber.) I can’t talk now, I’ve got a bumper sticker that’s taking all my attention.
See also: bumper, sticker

sticker shock

n. the shock at seeing just how much something new, usually an automobile, costs as determined by looking at the price tag or sticker. I went to a car dealer today, and I am still suffering from sticker shock.
See also: shock, sticker

sticker shock

Surprise at the high cost of an item. The term originated in the 1970s when government regulations substantially increased the cost of automobiles. It was soon transferred to any item or service regarded as unusually expensive. For example, “I had a case of sticker shock when I learned the annual cost of club membership exceeded $1,000.”
See also: shock, sticker
References in periodicals archive ?
Christine Tsai, deputy director-general at BOCA, said the e-passports attached with stickers were scheduled to be issued in February.
Just in time for the holidays and winter, Snap added new animated stickers and filters to get your Snaps in the spirit of the season.
Hike had recently announced the launch of over 500 personalised sticker packs for colleges all across India.
The statement pointed out that the government organizations will provide departmental request letter mentioning vehicles list, while ambulance services, media etc, will provide copies of Registration Book, CNIC of the owner, driver's CNIC, Valid Driving License and 2 photographs for obtaining the stickers.
The first sticker you buy is absolutely guaranteed not to be a sticker you have already got.
Part one features 180 stickers to collect with packets of five stickers available for 50p each and starter packs with an album and stickers available for PS2.
Under the current system, Texas drivers display two stickers on their windshields indicating their vehicle has been inspected and registered.
And Abed insists there is no age limit when it comes to the Italian firm's legion of devoted sticker book fans.
The 46-year-old brainbox from Moseley has compiled an equation that helps kids, and in many cases adults, calculate how many stickers they need to complete their sets.
They are really collectable - just the other day a completed sticker book sold in the UK for u1,800.
Look out for "The Complete A to Z of WWE" Sticker Collection Starter Pack at PS2.
A MIRFIELD school has hit back at "unfounded" reports that it has banned World Cup football stickers.
The concept of sticker systems as a language generating model based on sticker operations was first proposed by Kari [2].
If you haven't started collecting, the Topps 2014 Official Premier League Sticker Starter collector pack, priced [euro]3.
Here's your chance to keep the kids entertained with a brilliant album and sticker starter pack of The Simpsons - for free.