steer toward (something)

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steer toward (something)

1. To guide or aim a vehicle in the direction of someone or something. A noun or pronoun can be used between "steer" and "toward" to specify what is being driven. Keep the boat steady and toward the lighthouse. The police officer told me to steer the car toward a checkpoint on the side of the road. The pilot began steering the plane toward the nearest airport.
2. To attempt to convince or persuade someone to choose, consider, or become involved with someone or something. In this usage, a noun or pronoun is used between "steer" and "toward." Mary said she wanted to go out with Mark, but I tried to steer her toward Mike instead. These pushy salespeople always try to steer you toward the more expensive options. I always try to steer my clients toward sensible investments that will yield steady, long-term growth.
See also: steer, toward

steer something toward someone or something

to guide something in the direction of someone or something. The farmer steered the tractor toward the sheriff, who had come to talk to the farmer. Please steer the car toward the right side.
See also: steer, toward

steer toward someone or something

to turn or drive toward someone or something. He steered toward the empty parking space, but someone got there before he did. steer toward the house with the red door.
See also: steer, toward
References in periodicals archive ?
As the conversation steers towards diversity, or a lack of it in the hospitality industry, Macpherson said: "We talk a lot about how we can increase diversity at IHG.
Imran Khan warned if the matter steers towards further escalation neither he nor Indian Prime Minister Narendra Modi will be able to contain the situation.
Damage to the portside is visible as the guided-missile destroyer USS John S McCain steers towards Changi naval base in Singapore
This is the first implementation of the RDK for Time Warner Cable and steers towards the future of an all IP service.
DANIELLE STEERS TOWARDS A DEGREE IN ACCOUNTANCY The future is adding up for an ambitious and dedicated member of staff at Jennings Ford Direct, part of the Jennings Motor Group, who has embarked on a degree course with the aim to become a fully-fledged accountant.
BBC TV presenter Ashley Blake steers towards the Birmingham Chamber of Commerce and Industry annual conference and awards dinner on Friday with the Chamber's events manager, Lisa Ibbotson, and a go-kart at Teamworks Karting in Birmingham
Just 88,000 are likely to be produced by the luxury Midland car maker in 2005 as the Big Cat steers towards more profitable, top of the range sales and awaits a new model.