steer toward (something)

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steer toward (something)

1. To guide or aim a vehicle in the direction of someone or something. A noun or pronoun can be used between "steer" and "toward" to specify what is being driven. Keep the boat steady and toward the lighthouse. The police officer told me to steer the car toward a checkpoint on the side of the road. The pilot began steering the plane toward the nearest airport.
2. To attempt to convince or persuade someone to choose, consider, or become involved with someone or something. In this usage, a noun or pronoun is used between "steer" and "toward." Mary said she wanted to go out with Mark, but I tried to steer her toward Mike instead. These pushy salespeople always try to steer you toward the more expensive options. I always try to steer my clients toward sensible investments that will yield steady, long-term growth.
See also: steer, toward

steer something toward someone or something

to guide something in the direction of someone or something. The farmer steered the tractor toward the sheriff, who had come to talk to the farmer. Please steer the car toward the right side.
See also: steer, toward

steer toward someone or something

to turn or drive toward someone or something. He steered toward the empty parking space, but someone got there before he did. steer toward the house with the red door.
See also: steer, toward
References in periodicals archive ?
Mainstream thinking has for years steered us toward the tousle-haired, perkyboobed, long-limbed, uber-tanned look we see at the Victoria's Secret shows.
In short, he steered us toward a practical lifestyle change very early on in our lives.
JGA made us realize this bias through use of the PATA tool and steered us toward thinking of the system as a whole and what the end customer really wanted.
They took us to visit several of their installations in different parts of the country, and seeing those operations, coupled with the level of service they were providing, steered us toward them as the primary equipment supplier for our system."
They also steered us toward organizational changes that help us exploit their system to our customers' advantage," Pasicznyuk said.
I'll take you there." Smiling Liam met us as we left baggage claim, took my suitcase, and confidently steered us toward the metro station, where he walked us through buying a three-day train pass and onto the correct train into downtown Madrid.
Ever vain, I was keen to have the same bike as Arnie's in Terminator 2 until the motorcycle rental company diplomatically steered us towards the Heritage model because it had a windscreen and was more stable for long rides.
Two glasses of prosecco in and none the wiser on what to choose from the traditional but tasty-sounding menu, the friendly waitress steered us towards a nacho starter and their spinach and mushroom lasagne.
His clever handling of the banking crisis has steered us towards recovery sooner than expected and he has a bold vision of the future.
"It is also dangerous, because it is calculated to distract attention from the shark-infested waters which we are now entering, and the fact that Theresa May herself has steered us towards them."
Whilst we already have a showroom in Solihull, the strength of our client base in the borough steered us towards expanding here.
"It is this vision that in turn had steered us towards providing both financial and moral support for both the Middle East Partnership Initiative and the endeavors launched by the Education for Employment (EFE) Foundation.
Destiny steered us towards two starter samplers, a selection of three different appetisers artfully presented on a platter the length of a ruler, Asian tapas, if you will.
Diamonds manager George English remains confident Smith will improve and said: "It was Scott's effort for Stoke when they came to Brough Park last September that steered us towards him when we were forced to change our line-up just before this season started.