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The Primula Cheese plant, where 3,000 tonnes of spreadable cheese is produced every year, has been visited by TV presenters Gregg Wallace and Chelsea Healey for the BBC2 programme.
The authors examine the history and development of audience engagement in media flow, the implication of this engagement, as well as the challenges and opportunities faced by media creators in a world of spreadable media.
This marketing tactic would earn high praises from the authors of "Spreadable Media: Creating Value and Meaning in a Networked Culture," a collaboration between Henry Jenkins, Sam Ford and Joshua Green.
LOT 3: spreadable margarines (6779 kg); Margarine packages (665 kg);
The artisan variety eschews these to create a fresher, cleaner taste in a more easily spreadable cheese.
The decoration and graphic finish have been made possible thanks to in-mould labelling--even at the rim--leaving room for a message to the customer on the indentation of the lid, for example: 'choose heart-wise and spreadable'.
The Mediterranean food company, partly owned by the soda giant PepsiCo, is petitioning the Food and Drug Administration to regulate when a spreadable dip may identify itself as hummus.
DEVIL'S FOOD CAKE Makes 12-14 slices INGREDIENTS: 250g light soft brown sugar, 75g spreadable butter, 2 medium eggs, lightly beaten, 175g plain flour, 200ml milk, 75g dark chocolate drops, 1tsp bicarbonate of soda For the butter icing: 50g spreadable butter, 100g icing sugar, sieved, warm water For the chocolate frosting: 125g dark chocolate chips, 300g icing sugar, sieved, 1-2tbsp hot water, 1 large egg yolk, lightly beaten, 50g butter, melted METHOD PRE-HEAT the oven to 175degC/160degC fan.
Tonight's challenges are to show a trio of perfect onions, grow the perfect chrysanthemums and make fruit jelly and a fruit butter (which is a kind of spreadable puree, if you were wondering like we were).
DEVIL'S FOOD CAKE DEVIL'S FOOD CAKE Makes 12-14 slices INGREDIENTS: 250g light soft brown sugar, 75g spreadable butter, 2 medium eggs, lightly beaten, 175g plain flour, 200ml milk, 75g dark chocolate drops, 1tsp bicarbonate of soda For the butter icing: 50g spreadable butter, 100g icing sugar, sieved, warm water For the chocolate frosting: 125g dark chocolate chips, 300g icing sugar, sieved, 1-2tbsp hot water, 1 large egg yolk, lightly beaten, 50g butter, melted METHOD PRE-HEAT the oven to 175degC/160degfan.
Makes up to 16 servings INGREDIENTS: 175g spreadable butter 175g caster sugar 3 medium eggs, lightly beaten Grated zest of 1 unwaxed lemon and the juice of 2 (about 3 tbsp) 175g self-raising flour Pinch of salt 3tbsp milk 50g granulated sugar For the drizzle: 50g sieved icing sugar A little lemon juice METHOD: Pre-heat the oven to 180C/165C fan.
SOAKED LEMON CAKE Makes up to 16 servings INGREDIENTS: 175g spreadable butter 175g caster sugar 3 medium eggs, lightly beaten Grated zest of 1 unwaxed lemon and the juice of 2 (about 3 tbsp) 175g self-raising flour Pinch of salt 3tbsp milk 50g granulated sugar For the drizzle: 50g sieved icing sugar A little lemon juice METHOD: Pre-heat the oven to 180C/165C fan.
SOAKED LEMON CAKE SOAKED LEMON CAKE Makes up to 16 servings Makes up to 16 servings INGREDIENTS: 175g spreadable butter 175g caster sugar 3 medium eggs, lightly beaten Grated zest of 1 unwaxed lemon and the juice of 2 (about 3 tbsp) 175g self-raising flour Pinch of salt 3tbsp milk 50g granulated sugar For the drizzle: 50g sieved icing sugar A little lemon juice INGREDIENTS: 175g spreadable butter 175g caster sugar 3 medium eggs, lightly beaten Grated zest of 1 unwaxed lemon and the juice of 2 (about 3 tbsp) 175g self-raising flour Pinch of salt 3tbsp milk 50g granulated sugar For the drizzle: 50g sieved icing sugar A little lemon juice METHOD: Pre-heat the oven to 180C/165C fan.
Chickpeas are a vegan's go-to salad bar topper, and a favorite dip in spreadable form, but it turns out that they also hold their own in the crunchy snack food category.
Jenkins, Henry, Ford, Sam and Green, Joshua, Spreadable Media: Creating Value and Meaning in a Networked Culture, New York University Press, New York, 2013, ISBN 9 7808 1474 3508, xv+352 pp., A$29.95.