spread on thick
spread it on thick
To exaggerate, aggrandize, or overstate some emotional experience, response, or appeal, such as blame, praise, flattery, excuses, etc. Jim carries on as though flattering the boss will get him a promotion, so he's always spreading it on thick for her. OK, Bob, I think Mary understands the trouble she's in, no need to spread it on so thick.
spread something on thick
1. to distribute a thick layer of something. This paint will cover well if you spread it on thick. If you spread the paint on thick, you will only need one coat.
2. Go to lay it on thick.